The lackluster box office of “Tenet” has left theaters across the United States in dire straits.
Considering Christopher Nolan’s commitment to the theatrical experience, it’s no surprise that he’s frequenting theaters at a time when the coronavirus pandemic continues to threaten the future of film screening. Regal Cinemas posted a photo of Nolan and his wife and longtime producer Emma Thomas (both wearing masks, notice) at the Regal Irvine Spectrum in California. Deadline reports Nolan was at the theater to watch Sony’s romantic comedy “The Broken Hearts Gallery”. Nolan had reportedly been to the theater the week before to watch Armando Iannucci’s Searchlight offering “The Personal Story of David Copperfield”.
“The Broken Hearts Gallery” and “David Copperfield” are two of the few new releases to have opened in theaters amid the pandemic, along with Nolan’s “Tenet”, “The New Mutants” and “Unhinged”. None of these theatrical releases have drawn enough American moviegoers to theaters to be considered hits. The “Broken Hearts Gallery” was opened at a ridiculous price of $ 1.125 million and an average of $ 500 per theater. About 30% of theaters remain closed in the United States, including those in the most profitable markets such as New York and Los Angeles.
The release of Warner Bros. Nolan’s “Tenet” has been criticized by box office pundits for potentially doing more harm than good to theaters. The industry has banked on ‘Tenet’ to help bring moviegoers back to the movies, but the film’s $ 29.5 million domestic transport after two weekends proves most Americans aren’t ready to go back to the movies . The studios took note, as Warner Bros. pushed the October release of “Wonder Woman 1984” to December, Universal postponed the October horror film “Candyman” to 2021, and Disney is would prepare to move “Black Widow” out of November and shift the “Soul” Thanksgiving offer to Disney + like it did earlier this month with “Mulan”.
About 70% of theaters reopened earlier this month to accommodate the opening of “Tenet,” but the move now results in a shortage of new products for weeks to come. If Disney moves its November tentpoles, there won’t be another studio tent in theaters until the James Bond film “No Time to Die” on November 20. outings for October.
As IndieWire box office expert Tom Brueggemann reported earlier this week: “It leaves theaters in dire straits. This weekend, the average resort grossed less than $ 5,000 (before concessions). More than half go to movie rentals. Theaters have staff and other running costs to pay, as well as rent to owners. Theaters are in a better position to negotiate rent if they are closed. Once opened they are indebted, and now they face weeks of operation with significant loss. “
By sharing Nolan’s latest visit, Regal hopes to encourage more moviegoers to return to theaters. “Tenet” will continue to perform across the country for the foreseeable future.
– Regal (@RegalMovies) September 15, 2020
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