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Bandai Namco Entertainment Europe acquires Reflector Entertainment




Reflector has cross-media ambitions for Unknown 9, and Bandai Namco wants to source half of it outside of Japan. The agreement sets the stage for both goals.

Last week, Bandai Namco Entertainment Europe announced that it had acquired Unknown 9 developer Reflector Entertainment for an undisclosed amount. For Bandai Namco, the move represents an ongoing effort to expand its business in Western Japan. For Reflector, this is an opportunity to introduce its games to a global audience and to pursue its transmedia ambitions for Unknown 9.

“Reflector will now benefit from the means and resources to amplify its local intellectual property on an international scale,” Alexandre Amancio, CEO of Reflector, told GameDaily. “Its talented teams are laying the foundation for a fantastic new transmedia universe and will bring wonderful experiences to life in the months and years to come.

Amancio said Reflector and Bandai Namco Entertainment Europe (BNEE) started discussing a potential acquisition about a year ago and synergies between the two companies were apparent almost immediately.

“When Reflector’s former lead investor, Lune Rouge, expressed a desire to refocus their investment strategies, BNEE seemed like the perfect new partner for Reflector,” explained Amancio. “What makes Reflector attractive to BNEE is the fact that, besides its team of seasoned game developers, the studio is focused on the idea of ​​transmedia storytelling and world building, which is in line with BNEE’s long-term strategy.

The vanity of “transmedia storytelling” is key to Reflector’s work on Unknown 9. The game was announced at Gamescom last month, and there’s a series of novels, a scripted podcast, and a comic book supplement all in the works. Amancio said that BNEE’s editing know-how will help Reflector promote Unknown 9 property outside the games.

“BNEE has a strong presence in the publishing and distribution of entertainment content, thanks to their organization and experience. Our collaboration, which takes advantage of their individual strengths, should Unknown 9 the future on the fast lane, ”he said.

While BNEE will certainly provide Reflector with long-term financial stability, Amancio said there is also a chance that the studio could use the acquisition to open a second line of development, which would go a long way in building. Unknown 9 cross-media presence.

Japan-based Bandai Namco said it has ambitions to develop and publish half of its projects outside the country. Reflector, headquartered in France, is a clear step in this direction.

“The Bandai Namco Group’s medium-term strategy is to source 50% of its content outside of Japan,” Amancio explained. “The creation of long-term Western franchises is the cornerstone of BNEE’s plan and is part of the Group’s medium-term plan strategy. Reflector fits perfectly into this strategy. “

It is clear that both companies benefit greatly from this deal, and it will be interesting to see the progress Reflector makes with Unknown 9 moving forward. Bandai Namco’s presence on the global stage is growing and Reflector should benefit from the company’s changing business strategy.

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Sam, the editor-in-chief of, is a former freelance game reporter. He has been seen at IGN, PCGamesN, PCGamer, Unwinnable, and many more. When not writing about games, he most likely takes care of his two dogs or claims to know a lot about craft coffee. Contact Sam by emailing him at [email protected] or follow him on Twitter.

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