Greg Goodfried, co-director of the digital talent division at United Talent Agencys, is splitting from the Beverly Hills-based company to lead the business of the DAmelio family of social media stars, including TikToks top creator Charli DAmelio.
Goodfried, 41, will be leaving UTA in about a month to become president of DAmelio Family Enterprises. The split is amicable with the DAmelio family who remain a major client for UTA, Goodfried said in an interview. Sisters Charli, 16, and Dixie, 19, and their parents, Marc and Heidi, have a total of around 150 million subscribers on TikTok.
I think they could be as big as any family that picked up American media, Goodfried said.
The family’s recent goal has been to start a DAmelio media company, Marc DAmelio said in a statement. Greg was the perfect fit for the internal role, not only because of the success we have had with him so far through our working relationship at UTA, but also because he brings years of experience and expertise in the entertainment and media industries coupled with past experience. as an entrepreneur.
The move accelerates the emergence of the DAmelios as a force in the entertainment industry as they build an empire that echoes that of the Kardashian clan. A reality TV show, books, and podcasts are already in the works as a spinoff from the already huge family social media businesses. The two sisters alone are estimated to have nearly 200 million social media followers. With the Kardashians dropping their E! reality TV show, the door is open for a new family to occupy the airwaves.
The demand is incredibly high to be able to see another family who are very warm and loving and caring for each other but living in some kind of extraordinary situation, said Goodfried, who has represented Charli DAmelio as she became the one of the most prolific social media. creators. Goodfried said he looks forward to starting a business again, having created the Lonelygirl15 web series “before becoming an agent.
Since joining UTA in 2014, Goodfried has represented some of the biggest digital stars alongside co-director Alison Berman.
Greg has been instrumental in our continued growth and leadership in the digital talent industry, said Jeremy Zimmer, CEO of UTA, in an email. While we are sad to see him go, we are delighted to continue to work closely together to build the media, music and consumer products empire of the DAmelio family.
Charli is the biggest star in the family to date with 93 million TikTok followers. Dixie, a singer, has 40.7 million subscribers on TikTok and millions of subscribers on her YouTube account. Dixie released her first single this summer, the video of which was seen 88 million times on YouTube.
Marc DAmelio has 7.3 million subscribers on TikTok, Heidi 6.1 million.
Earlier this month, Charli and Dixie launched a podcast, Charli & Dixie: 2 CHIX, on the Entercom Ramble podcast unit, which is a joint venture between Cadence13 and UTA.
The sisters are UNICEF cyberbullying advocates and are already the face of brands such as Hollister and Dunkin Donuts, the latter appointed a drink after Charli. There is also a book, Essentially Charli, in the works and scheduled for release in December.
Last month, the family used their weight online to help boost the launch of TikTok rival Triller, with Charli already racking up more than 5 million subscribers on the rival platform. Backed by former film director Ryan Kavanaugh, Triller quickly grew amid fears from creators that TikTok could be banned by the US government.
Goodfrieds is leaving UTA as many other top Hollywood talent agents have looked to new opportunities. In September, a group of agents from the three big agencies CAA, WME and UTA launched a new management company backed by billionaire Steve Cohen, Range Media Partners, with the aim of evolving the representation business. Phillip Sun, WME, left to run his own M88 management company.
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