In the now-deleted video, which aimed to show what one of her pairs of women’s work pants looked like, a bespectacled model performed an DO and pretended to peruse the book ‘Medical Terminology For Dummies’, that she was holding upside down. .
On Twitter, a handful of female healthcare and OD professionals were quick to criticize the content of the video and FIGS for producing it.
Brenna Hohl, a first-year medical student from North Carolina, told CNN she found the announcement disrespectful, especially since healthcare workers are most at risk from the coronavirus.
“In the midst of a pandemic, we should be supporting and strengthening our healthcare workers, not bringing them down like this,” she said.
After briefly addressing the video in two now-deleted tweets, FIGS co-founders Heather Hasson and Trina Spear apologized for posting the video, which they said was “offensive” and “particularly disparaging” for women in medicine and ophthalmologists.
“Our mission at FIGS has always been to empower healthcare professionals,” the co-founders said in a statement to CNN. “Beyond a lack of judgment, the bottom line is that our processes at FIGS have failed. We are correcting this now. It will never happen again.”
Some women in medicine say the video was harmful
But some women in the healthcare industry said they were turned off by the brand after the video.
“The ‘silly and silly, yet sexy’ look in advertisements and other media contributes to harmful gender stereotypes,” she told CNN. “When girls see this, they start to feel like this is what’s ‘cool’ and start to aspire to be like that.”
YouTube influencer and family doctor Dr Mike Varshavski has urged medical students to stop wearing brand name scrubs.
Some have also come to the defense of the brand.
“If I was judged on a single mistake my career would have ended as a 3rd year medical student when the labs weren’t updated before tours and I didn’t have the latest creatinine “she wrote in a passionate Instagram post. “Watch [FIGS] up close I promise you that from now on they will ALWAYS have the updated creatinine. “
FIGS is committed to improving
The announcement of the brand’s commitment to slightly changing reviews softened. In a statement to CNN, Dr. Kevin Klauer, an DO and CEO of the American Osteopathic Association, said that while he was “appalled” by the “poorly designed” clip, he was working with FIGS to right his wrongs.
FIGS will also hire healthcare consultants to help with future product shoots, according to Hasson and Spear.
Hohl called this a “step in the right direction”, but said there was more to do – namely, to feature “a wider range of health practitioners”, rather than primarily doctors and doctors. nurses, in their announcements.
In response to the brand’s apologies, many osteopathic doctors and medical students who openly criticized the brand later said they were happy to see the brand take responsibility.
However, many have said they will not accept an apology without action – noting that they plan to monitor to see if the business continues to improve.
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