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Bruce Willis in “ Die Hard ” car battery commercial




Twitter began to buzz on Sunday when a teaser of Bruce Willis as “Die Hard” protagonist John McClane surfaced from multiple accounts, including Willis’ daughter Rumer Willis, NFL reporter Erin Andrews and the comedy group The Lonely Island. They all tweeted the clip teasing that something big was going to happen during the NFL game between the Los Angeles Rams and the San Francisco 49ers, with the hashtags #DieHardIsBack and #Ad.

In the 15 second clip, Willis as McClane hisses as he walks over to a group of menacing-looking people waiting for him. He unzips his jacket and begins to take it off as it turns black. An interleaved video clip is the following message: “When a story ends, a new one begins.” Many fans on Twitter have postulated that a sixth “Die Hard” movie may be on the horizon, but alas, it wasn’t.

It turns out the franchise was just promoting DieHard brand car batteries. In the two-minute ad, Willis returns to McClane’s character and sets out on a dangerous mission to get a new battery for his dead car. He jumps through the window of an Advance Auto Parts store – where batteries can be bought – and has to fight his way through a vent and dodge numerous bullets to restart his car.

Of course, the clip included a few Easter Eggs from the franchise, including an appearance by McClane’s limo driver, Argyle, and a scene in which McClane hits an enemy on the head with his own brand of car battery. The ad ends with Argyle saying “Yippee ki yay,” to which McClane replies, “Hey, that’s my line!”

Watch the full announcement below.

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