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Leading Hollywood Tech and Video Game Companies Converge to Produce and Deliver Groundbreaking Live Esports Events in Drive-In, Theaters and Other Out-of-Home Venues




ANGELS, November 18, 2020 / PRNewswire / –MetaMedia, one of the world’s fastest growing entertainment technology companies, and gaming community aggregation company Harena Data, Inc., today announced a groundbreaking partnership starting with the launch of StudioGYO powered by MetaMedia.

StudioGYO powered by MetaMedia produce and deliver sporting events, tournaments and other community programs for drive-in, theaters and out-of-home venues. As part of the launch, StudioGYO will host “A Holiday Esports Spectacular” on December 19, 2020. The event features Rocket League, an arcade-style vehicular soccer game, as a family game night where players and their families can take part in 2v2 battle mode matches online to connect during the game. pandemic. In addition to playing at home, families can head to the nearest drive-in or movie theater to watch games from expert players. In accordance with federal, state and local health guidelines, StudioGYO will work with local venues to advertise theater locations on December 4.

“MetaMedia’s proprietary cloud-based content delivery platform gives us the ability to instantly deliver esports content anywhere,” said William Dever, chief strategy officer at Harena Data. “This partnership will create mainstream appeal for esports by building a community of gamers and giving them the game they deserve. While we understand that some theaters are temporarily closed, we are here to support all theaters. open and those that will reopen soon. “

“As a leader in a rapidly growing esports space, Harena Data is the perfect partner to help launch our out-of-home esports events,” said MetaMedia CEO Jason brenek. “I look forward to working with Harena and GYO to help bring esports fans together outside of their homes for a shared and secure viewing of tournaments and live competitive events.”

MetaMedia, the world’s first cloud-based commercial content delivery platform for movie theaters, drive-ins and other out-of-home venues, will increase Harena Data’s ability to deliver competitive revenue from video game events in the whole world. Through this new partnership, Harena Data will host and broadcast live gaming events on MetaMedia’s content delivery platform, which already has more than 5,000 theatrical screens under contract.

Harena Data sports portal, GYO score, an esports and gaming data analytics platform that seeks to support gamers and esports at all levels, will serve as a bridge between StudioGYO gamers. GYO Score provides communities with empowerment tools to bring their members together. Businesses, universities, professional gaming leagues, and clubs use GYO to manage their tournaments and rosters for the world’s best esports games, from League of Legends to Starcraft and Fortnite.

Earlier this year, MetaMedial launched the MetaMedia Entertainment Network, which enables the secure, fast and economical digital delivery of films, on-screen advertising programs and live events. The partnership with Harena Data represents an important step in helping drive-ins, theaters and other out-of-home commercial venues diversify and expand their audiences and sources of revenue. Over the past few months, MetaMedia has partnered with several major global cinema operators including Cinemark, Cinpolis, Landmark Cinemas of Canada, Emagine and the Independent Cinema Alliance.

Media contact:
For MetaMedia: Contact Charles Chamberlayne, [email protected]
For Harena data: Contact Wahid Lodin |, [email protected]

SOURCE MetaMedia

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