Farce of Kung Fu Master ends as streaming platform announces rectification to its videos

Photo: Screenshot of Ma Baoguo’s online video

Kung Fu master Ma Baogous reigns as China’s web celebrity and most amused social media character ended after Bilibili, China’s YouTube-like streaming platform announced it would rectify the content published by Ma Baoguo on Saturday.

Ma had become fodder for countless memes and short mocking videos across multiple social media platforms, especially Bilibili. Critics of him grew with his fame, accusing him of denigrating traditional culture and promoting distorted values.

Bilibili posted an announcement on Saturday, committing to rectify, review and strictly manage Ma-related content, which the platform claimed is an act of assuming social responsibility.

Criticism and ridicule of Ma gradually becomes entertainment and values ​​are diluted. Bilibili wrote, claiming that some people are taking advantage of the Ma Baoguo phenomenon to hype and collect traffic for profit.

Bilibili said that an average of 48.5 derivative and cynical videos that poked fun at Mas’s hyperbolic messages about his nonexistent prowess as a Kung Fu master were uploaded within an hour.

Bilibilis’ decision may have been inspired by editorials in China’s leading newspaper Peoples Daily and state-run media Xinhua News Agency, both of which condemned what they called the anti-aesthetic frenzy online. and demanded the end of the Mas farce.

One of the Mas Mouse Tail Juice slogans was registered as a trademark and a company with the same name was registered on Monday. Hundreds of Ma-related articles are for sale on Taobao, China’s largest online shopping platform.

Some of Ma Baoguos’ words and deeds are claptrap, bluster and ultimately, a farce, the Peoples Daily editorial wrote. The stuffing must be finished.

Claiming he never intended to become a web celebrity, Ma announced on November 15 that he was retiring from martial arts and would stay away from pranking. But the following week, he received media interviews, accepted offers to attend events, and even announced he would play a Kung Fu master in a film he said would break box office records. .

What do the people behind Ma really want? It’s all about business, wrote Peoples Daily. Some social media platforms are fueling the hype and it’s all about profit.

If it’s just a performance, no one should pay close attention to it, the Peoples Dailys editorial wrote, but when it becomes a phenomenon and is frequently discussed in public, it is necessary to examine what is behind it. .

In May, Ma challenged a 50-year-old kickboxing coach to a fight in east China’s Shandong Province and was cold-knocked out in 30 seconds. He then made his famous video refusing to admit defeat, even sporting a black eye.

Social media platforms and media organizations are the weather vane of public opinion and changes in public sentiment, and they should have the right perspective and keep values ​​low, Xinhua suggested.

Zhu Wei, a communications researcher at the Beijing University of Political Science and Law of China, noted that restrictions on vulgar content and malicious web traffic are not only required by law, but are the social responsibility of business and media.

It’s also about protecting Ma and traditional Chinese martial arts, Zhu told the Global Times on Sunday. Ma was not promoting Chinese culture. It is detrimental to the public interest when people are used to entertainment that mocks traditional culture.

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