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Naomi Osaka revealed as Louis Vuitton’s new face

 


Written by Oscar Holland, CNN

Naomi Osaka has been unveiled as the new Louis Vuitton brand ambassador, with the French label announcing the partnership alongside colorful images from the tennis star’s latest fashion shoot.
The three-time Grand Slam winner, currently ranked third worldwide, will appear in the label’s Spring / Summer 2021 campaign.
“Wow that’s really crazy”, the Japanese star wrote on his Twitter and Instagram accounts. “Honored to be the new ambassador of the house @LouisVuitton.

“Funny story: I first bought an LV bag for my mom when I was 16 as a birthday present and it’s been a bit of a tradition ever since. Do I call it a moment of full circle? Yes. “

In a press release, Louis Vuitton describes Osaka as “multi-faceted, independent and modern” and “perfectly embodying the Louis Vuitton woman”.

The label accompanied the announcement with campaign photos taken by the artistic director of women’s collections, Nicolas Ghesquire, for his upcoming Spring / Summer 2021 collection. Osaka is seen wearing a brightly colored dress while holding a monogrammed bag. distinctive label.

On Instagram, Ghesquire describes Osaka as “an exceptional young woman who represents her generation and is a role model for all.

“Her career and her beliefs are inspiring and I am in awe of Naomi,” he writes. “She stays true to herself and doesn’t compromise on her values. I can’t wait to share new projects with Naomi in the coming year!”

At the U.S. Open, Osaka, who is of Haitian and Japanese descent, was widely praised for supporting the Black Lives Matter protests that erupted last summer. In each of her seven games in the 2020 tournament, she wore face masks displaying the name of another victim of suspected police or racist violence in the United States.

She Told reporters at the time: “I know tennis is watched all over the world, and maybe there is someone who doesn’t know the Breonna Taylor story. Maybe they’ll like Google or something like that.”
Osaka has also used fashion to proudly celebrate its Japanese identity. AT New York Fashion Week, she showed off her first capsule collection, designed in collaboration with Japanese brand ADEAM, which featured structural drapes and ruffles, merging traditional and contemporary Japanese design elements.

The announcement comes shortly after the 23-year-old first appeared on the cover of American Vogue. The January 2021 issue of the magazine saw her posing in a Louis Vuitton slip dress during an outdoor photoshoot with celebrity photographer Annie Leibovitz.

This is just the latest sporting foray from the French brand, even though its recent sporting partnerships are in its men’s division. In August, Louis Vuitton Men’s creative director, Virgil Abloh, ad that he was working with skateboarder Lucien Clarke, who designed a skate shoe for the brand.
The brand then revealed a collaboration with the NBA which “celebrates the cultural contribution of basketball and its various characters”. The resulting capsule collection included clothing, bags, shoes and accessories bearing the NBA logo.



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