On the occasion of its second anniversary, Spotify India has released data on India’s favorite genres, playlists and more, with new features they are planning to launch.
The Spotify audio streaming platform celebrates two years of its launch in India on Tuesday. On this occasion, said Amarjit Singh Batra, Managing Director of Spotify India, India is a large and diverse market. India is a large and diverse market, and the love for audio runs deep. Over the course of two years, we’ve gained insight into how our listeners consume music and podcasts here, and we’ve built on those learnings to build a deep relationship with listeners, creators, and brands.
Data released by Spotify last year shows that playlists such as Latest Tamil, Latest Telugu, Bollywood Dance Music, Top Hits Hindi have grown the most year by year. The Indie India playlist has also seen exponential growth of 90% year over year. More than 20 Indian artists, from Antariksh to Sarathy Korwar were on international playlists. In a similar vein, Desi Pop was a popular genre among international audiences, along with Indian EDM and independent Indian artists.
The data also shows that for young Indians aged 17 and under, international pop was a favorite genre. Dynamite, an album by popular Korean pop group BTS, was also a hit with Indian youth. Interestingly, the international pop music of the 55+ age group also showed a fondness for international pop (particularly the hit song Blinding Lights by The Weeknd), as well as remixed versions of old Bollywood songs like O Saki Saki.
Interestingly, about half of the music played in states like Tamil Nadu and Maharashtra was in foreign languages like French, Turkish, and Japanese.
When it comes to podcasts, public speaker Jay Shettys On Purpose with Jay Shetty is a favorite across the generations, according to Spotify. Another favorite podcast of Indians aged 18-29 is Maha Bharath with Dhruv Rathee. The Telugu podcast PURIJAGANNADH, powered by Anchor, was also widely broadcast by Indians over the age of 55.
On the occasion of Spotifys’ second anniversary in India, the company announced that it is working to launch its services in 12 Indian languages - Hindi, Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu and Bengali. It will also expand its Sound Up initiative in India, which aims to help under-represented podcasters.
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