Entertainment

Spotify deletes hundreds of K-pop songs

Hundreds of popular K-pop act songs including Sistar, IU, Monsta X, Epik High, etc. have been removed from Spotify in markets outside of South Korea. In a statement to NME, Spotify has confirmed that the songs will no longer be available due to our license expiration. But the Korean company that owns the rights to the songs says Spotify refuses to renew the global license for its catalog.

Koreas Kakao M is one of the biggest distributors in Korea and also owns Melon, the country’s largest digital streaming platform. Korea is the world’s sixth largest music market. Spotify launched in South Korea just over a month ago, on February 1st, and although they continue to negotiate domestic licenses for Korean music, the agreements governing Spotifys licenses to distribute music in markets outside Korea expired on March 1.

Spotify claims they were unable to renew the global license agreement, although they have worked with Kakao M for the past year and a half to reach a deal. But speaking to a local Korean media outlet, representatives of Kakao M claim that Spotify has a policy that requires the simultaneous conclusion of national and global agreements, which means that they could not renew global rights without agreeing. on national rights.

Some insiders have speculated that the ownership of MelOn by Kakao Ms, a direct competitor of Spotify in the Korean market, is likely to be a factor in the negotiations as the streaming giants control large swathes of the global market for music is a powerful lever in negotiations with national players. distributors. Spotify is now available in 178 countries, with 345 million monthly active listeners and 155 million paying subscribers as of Q4 2020. MelOn has 8.81 million monthly active users.

As popular music comes and goes from the service in various markets as individual agreements are signed or expire, Kakao’s control of much of Korean pop music, a global phenomenon, has had an impact. more dramatic. And while negotiations with Spotify continue, Kakao Ms’ music remains available on other DSPs, including Deezer and Apple Music.

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