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For TV, NFL deal likely a matter of survival | Entertainment

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By DAVID BAUDER AP Media Writer

NEW YORK (AP) The $ 113 billion deal to broadcast NFL games through 2033 is hugely important until you consider that the very survival of broadcast networks as we know them may in to depend.

The deal announced by the NFL and media companies last Thursday broadcasts professional football content, with CBS, NBC, Fox, ABC, ESPN and Amazon all getting coins, and locks it down at a time when few else. can attract such a large audience.

If you think about the future of network television, there is nothing more important than the NFL, said Rich Greenfield, media analyst for LightShed Partners, an industry research firm.

In the current television season, the eight most-watched recurring programs are football: match windows on Sunday afternoon and Sunday or Thursday evening, the Nielsen company said. NFL football represents 12 of the 20 most popular programs, including highlight packages.

Ten years ago there were seven top 20 football entries, Nielsen said. In 2000, when ER was the most popular program on television, football was in the top 20.

The economy is simple for broadcast networks: the larger the audience, the more they can charge for advertisements. Yet games are also important for the identity of a network. With viewers cutting the ropes and spreading among streaming services, there are no better platforms to promote their latest comedies and dramas.

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