Godzilla vs. Kong marks Covid-Era box office breakthrough

“Godzilla against. Kong ”, the Warner Bros. and Legendary, has drawn the biggest weekend crowds to theaters since the Covid-19 pandemic began over a year ago.

The monster movie generated ticket sales of around $ 32.2 million between Friday and Sunday in North America and $ 48.5 million during the five-day Good Friday holiday, according to researcher Comscore Inc. Domestic sales were roughly double those of “Wonder Women 1984,”better opening of the previous weekend at the time of the pandemic.

“This is the best news the theatrical side of the business has had in over a year,” said Paul Dergarabedian, senior media analyst at Comscore, adding that the results proved that a science-action extravaganza – big budget fiction like “Godzilla against. Kong ”is“ tailor-made for the immersive and impactful experience that only the big screen can deliver. “

Movie theaters really need the shake. Ticket sales are down more than 85% from a year earlier, according to Comscore, and theaters are only slowly reopening, with more than half now back in business. They also place strict limits on the number of clients who can attend at a time.

Still, early returns – with audiences once again willing to turn to big-budget movies – suggest there is pent-up demand, even with studios making their best releases, including “Godzilla.” against. Kong ”, available online.

“We may not be talking about pre-pandemic box office levels just yet, but for this movie to come out the door, the swing shows how eager audiences are to return to theaters,” said Shawn Robbins, Chief Analyst at Boxoffice Pro. “This is one of the necessary inflection points that the film industry is waiting for and hoping for.”

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