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SAVE LFC? TV actor / creator says he has to overcome inferiority complex




“The CFL doesn’t have many problems,” said Chris Bickford. “The league has a problem: The perception is that they can’t compete with NFL teams. I think they can.”

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With the Canadian Football League tiptoeing down a path that could see an alliance with a twice failed American League, the XFL, a Canadian actor-producer-CFL fan says the biggest problem with the league is to look him in the face.

For Chris Bickford, it’s all about perception: The CFL’s product is vastly inferior to the National Football League.

Bickford, TV series creator and former teenage actor on Nickelodeons You Cant Do That On Television, says the CFL game isn’t just good, it’s great. And the league needs to get that message out to Canadians, especially in the Toronto and Vancouver markets, where the CFL is largely ignored.

The CFL doesn’t have multiple issues, said Bickford, who wrote a detailed presentation / plan to offer suggestions to the league. The league has a problem: The perception is that they can’t compete with NFL teams. I think they can. All things like increasing footfall and getting corporate sponsorships, these are distracting little fires. You can put out small fires, but, unless you go to the main source of it all, the narrative that the NFL is better, the CFL isn’t going to be a great player. The league has to be aggressive. It’s like punching a bully in the mouth and saying: Were as good or better than you.


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I think Toronto and Vancouver can sell their stadiums. If you can get rid of the narrative that the CFL can’t compete with NFL teams and players, if you punch them in the nose with that and say, yes we can, then the fans will start. get out. In Toronto, supporters are inconsistent. They want to see the best. If you can demonstrate that you are the best, they will come, there will be sales.

His plan boils down to challenging the NFL to an exhibition game: CFL rules on CFL land. It seems highly, highly unlikely that the NFL will accept such a challenge to overcome the logistical challenges of planning, it would appear that there is little to gain for a league that already has so much to gain. But Bickford isn’t hanging on to maybes and logistics.

Chris Bickford, TV series creator and former teen actor, wrote a detailed outline / outline to offer suggestions to the Canadian Football League.
Chris Bickford, TV series creator and former teen actor, wrote a detailed outline / outline to offer suggestions to the Canadian Football League. Photo courtesy of Chris Bickford /Document photo

The perception is this: The CFL is not very good and the NFL is the best. That’s why people will lose $ 700 on an NFL ticket, but they won’t go to a CFL game, he said. This is the heart of the matter. The only thing the CFL can do to prove it’s better is beat the NFL. Everyone says the NFL is better. I want to challenge this narrative. Let’s prove it on the ground.

Don’t get caught up in the schedule, it’s not about interrupting someone’s season. They have the option of doing it or not. The point is, we challenge them to this game. We invite them over and over, we challenge them to the Border Bowl. If they continue to decline, it looks like they are scared. It’s like a heavyweight boxer who is afraid to step in the ring with another guy. It changes our narrative. After two years, three years, five years, they say, OK, let’s do an exhibition game. Let’s say we beat them The CFL is no longer a little league. Suddenly we become a billion dollar league. And to think that we are losing the game, once again we were a winner because of the massive publicity.


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Bickford, a dual US and Canadian citizen with seven siblings, built his acting / producer career around hard work and pushing to make things happen. He’s a CFL fan who has played in seven CFL cities, all except Regina and Winnipeg. He grew up in Ottawa, Toronto and north of Los Angeles. He wrote and created a television series called Bird for Bunim / Murray Productions, best known for Keeping Up With the Kardashians. Bickford’s first two feature films have been signed by North Films Co. and are preparing for production.

To be clear, I wasn’t hired by the CFL, Bickford said. I had a meeting with the team leaders to present my ideas. I believe in the CFL. It is, I think, the best league on the planet. The NBA (in its infancy) was sitting on a multibillion dollar product, but was not yet aware of it. It was the second and third tier in Major League Baseball, boxing, NFL, it wasn’t on the radar. The CFL is now in the same position. The Canadian market is not as large as that of the United States. But, with some aggressive and creative news to come, be good to this market. I’m ready for skepticism, but I’ll prove everyone else wrong.

When I was growing up and we were playing street football all the other guys were all Joe Montana, Steve Young and Dan Marino, I was Condredge Holloway. Even when I was young, I saw the CFL as a better league and a better product; it was more dynamic and more exciting than the NFL.


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In Bickford’s multi-layered presentation to the CFL, he insists the league needs to change its mindset and move from hoping to survive to deciding to dominate. He wants the league to promote itself with slogans like Our guys are faster and Our guys are bigger. And he believes an expansion to Mexico City would be beneficial for the global growth of games.

He says the CFL needs to adjust its thinking on how to reach 9 to 19 year olds. Part of his plan is to aggressively tackle this demographic via TikTok, Instagram and YouTube, social media platforms where potential young fans seem to live.

Said that there should be no debate about the league of the best players in the NFL, King Bickford has always said: I disagree. I enjoy the debate. If you put the Ticates in Cleveland, playing their rules, they were probably going to lose. But our game is different. Were better at it. Play any of their teams. This tale that NFL players and teams are so much better than Canadian teams You see Ricky Williams coming here. Everyone thought he was cutting our lines and scoring a touchdown almost every time he touched the ball; he did not do it. We can compete.

Bickford knows the CFL may not listen, but he is moving forward, hoping that a league whose financial results have been shattered by the COVID-19 pandemic will find a better financial footing.

I want to point out that the CFL did not hire me. No CFL team hired me. I’m just sharing my ideas, he says. I approach the league as a big fan. My services are available if they wish to work with me. If they want to throw the document in the trash, that’s fine too.


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