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Buckingham Palace launches sloe gin | Entertainment




Buckingham Palace is launching its own brand of sloe gin.

The Royal Collection Trust (RCT) announced the launch of the latest addition to its drink collection following the success of its own London Dry Gin last summer, which sold out within eight hours of going live.

The charity that looks after the Queen’s art collection and official residences hopes proceeds from the proceeds will help generate revenue after palaces were forced to shut down tourists amid the COVID pandemic -19.

Buckingham Palace Sloe Gin is marketed as having a unique and intense flavor and is made by soaking whole hand-picked sloe berries in the signature Buckingham Palace gin, which launched last July.

The description of the gin reads as follows: “The red fruits and notes of cloves and kirsch spices deliver a clean and medium aromatic intensity to the nose.

“The plums and cranberries create a light ruby ​​color and, combined with the marzipan, it serves a medium sweet flavor with additional citrus bitterness and followed by the juniper and ginger spices.”

A spokeswoman for RCT told the Daily Telegraph that sales of its original product have been very successful and possibly better than expected with many repeat customers.

Described as infused with citrus and herbal notes, gin is derived from 12 plants, some of which – lemon verbena, hawthorn berries, bay leaves and mulberry leaves – are harvested from the garden of Buckingham Palace .

Buckingham Palace Sloe Gin (26% abv) can be bought online for £ 30 for a 50cl bottle from and is also available at Royal Collection Trust stores.

All proceeds from the sale of the Sloe Gin go to RCT to help fund the upkeep and conservation of the Royal Collection.

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