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MSGM men spring summer 2022: Canone infinito




Canon infinito – Infinite Canon – like a musical composition that unfolds in circular melodies.

The title of the song by Lorenzo Senni, the soundtrack of the project, sums up the atmosphere of the entire collection, of a story that follows the moments of a long day, on a deserted beach, composed in an intense joint effort of Massimo Giorgetti with Francesco Nazardo, the No Text Azienda and Senni.

Canone infinito, like the dazzling light of the sun which, hour after hour, softens before giving way to night and returning in the morning, repeating its dance in a stubborn perpetual movement. Infinite like the horizon where the sea melts into the sky. Stephen Milners’ photographs, from the Spiritual Good Time series, are at the origin of the aesthetic codes: 90s style, guys in wetsuits and bleached hair, surrounded by blue waves and fiery sunsets.

Intense orange and apricot, total black and ink blue, yellow, green and a touch of neon; the palette seems to echo the saturated colors captured in the shots taken by the photographer, interrupted by soft tones of oyster white, sand and wisteria. Handcrafted washes and watercolor prints recall the liquid patterns of water reflecting off the rippling water; solarized dyes, almost a new tie dye, create surprising effects on clothes as if they have been left to fade in the heat of the sun. Like chromatic clouds, the mottled woven cotton canvas items recreate organic, raw and three-dimensional textures.

Wet clothes stick to the skin, with the smell of salt. Elements embodying an imaginary underwater world appear everywhere. Little sharks turn into laser-printed images with paisley designs, they join tribal designs on sports shirts and lycra leggings, poplin or cotton jacquard shirts and Bermuda shorts. Crabs or punk shells dotted with piercings appear on knits and shirts, stenciled mermaids appear on mohair threads. Big, garish-toned fish become patches on untangled mesh, with an undone effect, and bandana prints combine classic patterns with small seashells and look designed for an underwater rave, alongside technical fabric wetsuits seamless.

The details come from the nautical world: metal ties on the striped tops, removable collars on the shoulders of oversized sweatshirts, sand-colored sweatshirts in raw buckle worn with sailor pants, cotton canvas jackets, old uniforms transported to the future. Riding swirling harmonies, surrounded by liquid flashes, the MSGM boys live a suspended dream. Like a generation thrown back on an island hidden out of time and space, where nature is wild, on Sennis’ hypnotic beats, the experiences are intense, amplified, as in psychedelic journeys.

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