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Eclectic New York Fashion Brand Sets Up Colorful Store In River Oaks




An acclaimed New York-based lifestyle brand has just reattached Houston for its first physical presence in Texas.

Françoise Valentin, known for its vibrant colors and vintage aesthetic, will open in the tony River Oaks District (4444 Westheimer Road, office H-105). The new store is expected to open in the first week of September 2021, the company said.

Representatives for Frances Valentine note that they have identified Houston as a leading market for their growth, given increased consumer demand and record e-commerce sales figures, according to a press release.

For years, customers in Texas have asked us to open a store in their home state, CEO Elyce Arons told CultureMap. So in February 2020, we hosted a trunk show in Houston and were overwhelmed with consumer participation and the excitement of our decision to open a storefront in the region quickly solidified.

Although COVID has caused a delay, she continues, we couldn’t be more excited to finally open our doors in Houston. Like all of our stores, we want this place to be a place where customers can get together with friends and feel like they stumble upon new, exciting pieces with every visit.

This launch in Houston, the fourth brand, follows the openings of bustling stores in New York; Palm Beach, Florida; and Sag Harbor, New York. Frances Valentine was launched in 2016 by Arons, known in the industry as a fashion powerhouse, and her longtime friends Andy and Kate Spade. The trio have designed an eclectic line of vintage-modern clothing, footwear and accessories.

Since then, women have flocked to targeted hair salons, retail and online stores for unique and heirloom bullion coins.

As for the store, New York-based designer Steven Sclaroff will oversee a look that focuses on neutral fixtures with hand-selected vintage furniture, an curated art collection of bold colorful pieces, and a chandelier from the mid-century in the central foyer, press material Note.

It’s the perfect new home for Frances Valentine, Arons added in a statement, we’re excited to open our first Texas location in Houston here in the District.




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