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Cheetos and Bad Bunny launch exclusive Adidas fashion collection




A new Cheetos and Bad Bunny collaboration presents fans with an exclusive, limited-edition Adidas fashion collection using innovative digital technology that involves a bit of Cheetos dust.

Starting today, Cheetos fans can visit the Cheetle ID to get early access to the Cheetos x Bad Bunny collection from Adidas. But there’s a catch: Fans have to eat Cheetos and use Cheddar Powder on their fingertips, better known as Cheetle, to try and unlock the exclusive fashion collection.

The brand uses what it calls “Cheetle iD” digital technology to detect if people have Cheetle on their fingertips. This promotion is only available to the first 100 fans who pass inspection. Those who can’t get their hands on Cheetos will have to wait for the official collection release on August 6 to make a purchase. The collection includes a loose bright orange cheetah-shaped tracksuit as well as two cheetah jersey tops, which can be worn for both men and women.

The fall of Cheetos fashion follows recent initiatives by other brands to grab attention with special clothing. Panera recently released branded swimwear by plugging in their soup, while Vizzy hard seltzer also jumped into the branded swimwear game. Cheetos, which is owned by PepsiCo’s Frito-Lay, seeks attention by pairing a rising multi-platinum Latino recording artist, his mascot Chester, and a highly sought-after athletic brand. The brand calls it the hottest fashion collaboration of the summer.

The fashion line is the extension of the first Deja tu Huella campaign between Cheetos and Bad Bunny, launched in 2020. Deja tu Huella translates to leave your mark.




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