Chevron print. Vera Bradley. UGG Boots. Instagram filters. It’s hard to describe, but you know it when you see it.
The term was coined in 2013 by Gaby Rasson, then a high school student. However, the term only gained notoriety until 2021, when TikToker Hallie Cain made a viral video explaining the word, which racked up more than 820,000 views. In the video, Cain describes cheugy as what happens to someone who follows outdated trends.
Following Cains’ video fame, Twitter posts, Instagram accounts, and many more TikToks were created in response to the word. An array of articles and past trends were deemed laughable as people rummaged through their closets and shared their creakiest high school photos.
As humorous as it may be to remember old styles from our childhood, the cheugy trend has its flaws.
First of all, the modern reliance on fast fashion can cause trends to fade faster. So the trends get cheugy earlier.
Fast fashion is an obstacle in more than one way, for example, its negative implications on the environment and the poor working conditions imposed on fast fashion employees. However, the term cheugy has given rise to a new negative implication of fast fashion. Keeping abreast of trends is often inaccessible and unaffordable, especially at the rate at which trends fall and go out of style.
When the cycles of fast fashion come to an end, rebuilding your wardrobe can be an expensive process. Galaxy leggings and rawr xD t-shirts didn’t turn into cottagecore overnight.
Second, cheugy is definitely a misogynist.
Women can rarely enjoy interests or aesthetics without making fun. This can be as much of an issue online as it is in real life.
This trend is no exception. Lots of things we consider cheugy, from Live, Laugh, Love home decor to monogrammed handbags, have women as the primary consumers.
Labeling of products as cheugy has resulted in the targeting of traditionally feminine styles. Cheugy only laughs at women and their respective fashions, leaving most male styles unscathed and unscathed. That’s not to say that the word cheugy was coined with misogyny in mind, but it has evolved to reflect the prejudices of those who have since coined the term.
When we’re caught up in the humor of trends (and let’s face it, Rae-Dunn’s rush at Home Goods is a sight to behold), it’s easy for us to become blind to their impacts. But, the next time you consider calling something cheugy, think about what this really is a trend that a lot of us liked and liked. Why not take advantage of it today?
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