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What is fast fashion and why is it so bad?




Fast fashion is a garment produced as cheaply as possible, prioritizing quantity over quality and produced very quickly in response to rapid changes in fashion trends.

The idea is for retailers to bring cheap, stylish, mass-produced clothing to market as quickly as possible so that consumers can purchase them while they are still at the peak of their popularity. These items are often not very worn and are often worn very few times before being thrown away.

Fast fashion is an unsustainable part of the clothing industry. The fashion industry is responsible for 10 percent of annual global carbon emissions. These emissions are expected to increase by 2030.

The environmental costs of fast fashion

Last year, a study titled The environmental price of fast fashion found that the fashion industry fundamentally needs to change in order to lessen its environmental impact, but one of the reasons the industry’s emissions are increasing is due to fast fashion.

Fast fashion relies on cheap manufacturing, frequent consumption, and short-lived clothing.

The study found that the environmental risks of the fast fashion industry include its huge water consumption, carbon dioxide emissions, textile waste and use of chemicals. Carbon emissions from textile production amount to 1.2 billion tonnes every year.

Fast fashion uses fossil fuels

The current fashion industry uses high volumes of non-renewable resources, including petroleum, extracted to produce clothing that is often used for a short time.

Certain clothes, especially fast fashion clothes, throw away the microfibers. Every year, half a million tonnes of plastic microfibers are dumped in Earth’s oceans. Microfibers cannot be extracted from water and end up in the food chain.

The fast fashion industry is putting pressure on valuable resources such as the water, pollutes the environment by harmful chemicals and the release of carbon dioxide, degrades ecosystems by polluting rivers and creates global societal impacts.

Fast fashion industry water consumption

According to figures from the United Nations Environment Program (UNEP), it is necessary to 3,781 liters of water to produce a single pair of jeans.

Every year the fashion industry uses 93 billion cubic meters of water. About 20% of wastewater in the world comes from the dyeing and processing of the fabric. UNEP said textile dyeing is the second biggest water polluter in the world.

Fashion elimination

While most of the clothes thrown away could be reused, much of it is currently being landfilled or incinerated.

On the total intake of fibers used for clothing, 87 percent is incinerated or disposed of in landfill. Overall an estimate 92 million tonnes of textile waste is created every year. By 2030, the world’s population is expected to be throw away more than 134 million tonnes of textiles per year.

Hundreds of RMG workers hold a protest demanding pay owed inside Decency Fashion Ltd in Dhaka on June 16, 2020. Hundreds of garment workers who produce items for major Western fast fashion brands protest wages unpaid bills, claiming they were more afraid of starving to death than of contracting the coronavirus. (Photo by Ahmed Salahuddin / NurPhoto)

Fair wages for textile workers

Less than 2 percent of the world’s garment workers earn a living and living wage. Fatal disasters such as Frog Plaza collapse in Bangladesh highlighted the poor working conditions that are endured so that rich countries can enjoy discounted clothing.

According to Fashion trade, pricing practices for workers remain unclear. He says the fashion industry as a whole remains divided on key issues such as what constitutes a living wage and who is responsible for ensuring that the standard is met.

US authorities have launched an investigation into famous fashion salesman Boohoo on allegations of forced labor in its UK supply chain.

Too cheap

The clothes have become regularly cheaper over the past decades. One of the main reasons for this is that well-known brands from rich countries have moved to large offshore production in countries with much lower labor costs and lower worker rights.

As a result, our perception of the value of a garment and the number of garments we need has been altered.

We spend less of our annual income on clothes, but we own more clothes. According to UNEP, the average consumer buys 60% more clothes, with a lifespan half less than 15 years ago. From reputedly cheap clothing brands to expensive designers, it is very difficult to say how they arrived at the price of a garment. Few of the big brands guarantee their textile workers a living wage.

Follow Buzz as throughout this week we take a look at the people and companies who are shaking up the fast fashion industry in Ireland.




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