If you were in the 2000s, especially as a teenager, you will certainly remember the iconic look of fashion label Von Dutch. While the company was best known for its trucker hats and jeans, all with the recognizable logo stitched onto them, the popular fashion brand also harbored a mysterious and darker side. Enter the new Hulu docuseries, The curse of Von Dutch: a brand to die for.
The film, directed by André Renzi, will focus on the beginnings and endings of the brand and the people who played the complex roles behind its launch from obscurity to one of the world’s most recognizable labels. Venice Beach surfers, crowd members, European fashion businessmen and Hollywood’s biggest names were all competing to take the helm of this incredibly sought-after brand.
In the trailer, we see three men: Ed boswell, Bobby von, and Michel cassell who all insist that they are the true creators of the Von Dutch brand. We also meet Tony sorensen who was brought in by Cassell to serve as CEO. Sørensen says that when he got on board, some things were hidden from him.
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We have some glimpses of what those secrets might be. Money laundering is mentioned as an easy thing to avoid for business owners and even beyond that they mention that the first production of Von Dutch jeans was only Dickies with the Von Dutch label. sewn on the top.
And when the cracks started to appear? The owners were known to have a physical argument over their disagreements. And when the fighting hasn’t succeeded, well, that’s where the murder-for-pay plot comes in. Von claims he was the target when things went wrong for the company at the hands of CEO Sørensen.
But Sørensen is not the only one to have been involved in the damage and terror that befell the crew. Cassell admits he met a Colombian girl with connections to the Escobar family. While we don’t hear more in the trailer about this connection, it could lead to the chaos that ensues for the multiple men who claim to be the true founders of Von Dutch.
The three-part series premieres Thursday, November 18, only on Hulu. You can check out the full trailer (set to the sounds of the era – Butterfly by Ville folle)below and listen to celebrities like Paris Hilton and Dennis rodman on the cultural enthusiasm of Von Dutch:
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About the Author
Britta DeVore (106 articles published)
Britta DeVore is a TV and film news contributor for Collider. She has worked writing travel guides, runs her own Instagram travel page, @trektonowhere, and also works in craft beer. In her spare time, she enjoys hiking and playing the drums with her bands, Kid Midnight and Watergate.
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