Fashion
Original Penguin to launch first NFTs on AR platform – WWD
Original Penguin launches its first NFTs to the world.
On November 10, the brand owned by Perry Ellis will launch NFTs through an augmented reality campaign and auction. Original Penguin has partnered with digital experiential marketing agency Bajibot and young digital creatives in art, sports and dance to produce content on TikTok to turn into NFT.
The brand and creatives featured eight penguin avatars – three from Original Penguin and five from influencers @CiciStamper, @MrNYCSubway, @DayanTorresArt, @GabriellaAnouk and @ Carter.Golfs – to display in a Miami Beach setting. The company is based in Miami.
Users can bid for NFTs through their mobile device at OriginalPenguinNFT.com using cryptocurrency or traditional credit cards.
“We see NFTs as a great way to experiment and grow our digital footprint,” said Thomas Harvey, Senior Design Director, Original Penguin.
Harvey, who joined Original Penguin in late 2020, observed the NFT, cryptocurrency and digital assets space and saw this project as the best entry after testing different technological capabilities, as well as a way to activate innovation. for the brand and to work with young people. innovators to maintain their relevance.
While NFT appears to be a financial opportunity for businesses, Original Penguin is using this project to benefit Free Arts NYC, a non-profit organization that empowers disadvantaged youth through the arts and mentoring.
“We know that NFTs are getting more and more popular and it’s a new movement and a new way of doing business,” said Perry Ellis president Jason Zuckerman. “We felt this project was a perfect fit for Original Penguin, but I think you’ll see more of this type of work as we expand these efforts.”
When it comes to actual physical experiences, Zuckerman thinks this holiday season is going to be strong.
“The demand is great, which is phenomenal,” he said. “Average unit sales are fantastic, profitability is strong and most importantly, we deliver products to customers. Demand will continue into the fourth quarter and the first quarter. Right now it’s all about inventory and making up the inventory and I think it’s going to be a good holiday season.
Zuckerman added that the past few years have been difficult for the brand, as it has been for the whole world due to COVID-19, but Original Penguin has focused on “our innovation strategy, obtain premium distribution, advance marketing efforts. I really think this has been a great opportunity for us to reposition the brand and come out more powerful. I think Penguin’s best days are ahead of us.
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