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New Universal Standards campaign asks what fashion should look like

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Inclusive size brand Universal Standard has a new campaign. Undo centuries of dimensionism asks important questions about the history and future of fashion

The countryside, photographed by the photographer Rochelle Brock, depicts plus-size models exhibiting a comfort and subtle ease that our current fatphobic landscape has made difficult to access – or imagine – if you’re in a larger body. The visuals are striking and convey a sense of both nostalgia (for a different past) and possibility (for a better future).

Along with the release, the company ran an op-ed by Brock that posed important philosophical questions about representation, fashion, and bodies:

What if fashion had always been like this? What if our very beings weren’t taboo and had been exposed from the start? What if we were raised on images of women like us? What if instead of expecting massive buy-in from us, we expect respect from them? What if this industry was made for all of us? wrote Brock.

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Brock encourages the viewer to inhale the impact of the campaign images, and invites us to imagine, what fashion could have, should have, can still, will, look like.

Universal Standard was founded in 2015 by friends Polina Veksler and Alexandra Waldman, who set out to promote equal sizes by offering all styles in all sizes from 00 to 40. Veksler and Waldman have envisioned a shopping experience where people of all sizes could shop in the same way.

Sources

1/ https://Google.com/

2/ https://www.forbes.com/sites/virgietovar/2021/11/20/universal-standards-new-campaign-asks-what-fashion-should-look-like/

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