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Ermenegildo Zegna’s bespoke suits appear in “House of Gucci” movie – WWD

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MILAN It may come as a surprise to some, but there is another great Italian fashion brand that has its own pride of place in Ridley Scott’s “House of Gucci” as Al Pacino plays Aldo Gucci and Adam Driver while Maurizio Gucci wears boots. custom suits Ermenegildo Zegna in the film.

The choice is a true reflection of reality, explained Alessandro Sartori, artistic director of the central men’s clothing Zegna.

“Aldo and Maurizio Gucci wore Zegna or bespoke looks because there were very few menswear brands at the time,” Sartori said, referring to the two decades between the 70s and the 80s, when parts of the film take place. Gucci itself did not yet have a men’s clothing division. “At the time, Zegna was already a global brand that ranged from tailor-made and ready-to-wear to ties and accessories.

Zegna

A sketch of Al Pacino wearing custom Ermenegildo Zegna.
courtesy image

Sartori worked with Scott and the film’s costume designer, Janty Yates, and his team, creating a bespoke three-piece suit for the role of Aldo Gucci and a broken suit that features notched lapels and an all-canvas jacket. The silk lining and fabrics come from an exclusive selection from the Lanificio Zegna archives.

For the role of Maurizio Gucci, Zegna’s bespoke wardrobe includes a double-breasted suit, a fully canvas jacket with notched lapels and a blazer with custom-made metal buttons. Zegna’s fabrics are exclusively woven.

Zegna

A sketch of Adam Driver wearing a custom Ermenegildo Zegna.
courtesy image

“I recreated the looks as closely as possible to the reality of that time, drawing inspiration from the archives and that environment, without any weird interpretations,” Sartori said. “There were specific references to Aldo and Maurizio wearing Zegna and it was important for me to get into their heads at that historic moment.”

This meant more defined lapels, for example, or longer jackets and boxy shapes. The weight of the fabrics was also different, because the materials were “more compact”, observes Sartori, who used mohair wool, poplin and gabardine, all “very typical of the time”. From the choice of materials to construction, shapes, colors, details, buttons and linings were all key, Sartori said.

“I wanted to be faithful back then. The aesthetic of a specific moment is also expressed through costumes and clothing, ”Sartori suggested.

“I had a lot of fun doing this and found it really, really interesting,” Sartori said. The creator has yet to see the film, so he declined to comment. However, he said he was happy with the appearance of both actors in the trailers.

The creator and Zegna have already collaborated on other film projects, such as “Suspiria” by Luca Guadagnino, and have dressed several Hollywood actors, including, for example, Javier Bardem, Robert De Niro and Mahershala Ali, who animated the campaigns brand advertising.

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