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Fashion Spa House embodies the importance of personal care | Business




Cynthia Rumph became a nurse in 1994. In caring for her patients, she has witnessed the effects of stress on their hair, skin and mental health. Although Rumph wanted to provide more welfare services to patients, she had to adhere to hospital guidelines. In 2006, she launched her first business that would put her on the path to making personal care more accessible.

Nursing allowed me to treat people to what Medicare standards would allow, Rumph said. Being an entrepreneur allows me to be more proactive on the path to people’s well-being.

Rumph battled eczema, so his first business was Anasa Life, a luxury vegan skin care brand. During this time, she worked as a nurse in the cancer unit and the hospital did not allow the use of scented products as it would trigger nausea.

Many Rumph patients had lost their hair and weren’t sure what they looked like. She determined that there had to be a way to formulate scented skin care products without causing allergies or adverse reactions.

Anasa Lifes products are now available in seven different scents that range from fruity to floral notes. The brand also offers hair and beard care products. Rumph was able to use his training as a nurse to choose healthy and safe ingredients.

In 2010, Rumph embarked on his next business venture, Serenity Wellness Studio, after realizing that many customers did not understand the ingredients in their personal care products and the reason for their skin and hair issues.

We’ve worked with healthcare professionals, bodywork professionals, and nutrition specialists to take care of the whole person, said Rumph. We wanted people to learn how to effectively embrace wellness all the time so that stress could be reduced.

During the day, her husband, a massage therapist and personal trainer, managed the staff and looked after clients. When Rumph returned from the hospital, she took care of the administrative side of the business. After a few years running the wellness studio, Rumph launched PRITYTEES, a line of t-shirts that feature assertive statements.

In 2015 Rumph switched to full-time entrepreneurship and soon after opened Fashion Spa House, a lifestyle brand that merged all of her businesses into one location. All of the clothes she sells are sourced from small local women-owned or black-owned businesses, and they’re designed to fit five different body types.

The specialty retail store now has three locations, one in Baltimore, one at BWI Airport and the most recent in Owings Mills, Maryland.

This new spot will serve primarily as a manufacturing space but will be open to retail on Saturdays. There, Fashion Spa House will produce shampoo, conditioner, shower gel and moisturizer for local hospitals, and soon Rumph will be making the products for his Amazon store.

In every company, access to capital was the main challenge for Rumph. While black women entrepreneurs make up the majority of growing businesses, they are also the least likely to receive funding. Rumph said if this injustice was corrected, black women-owned businesses would have more opportunities for success and expansion.

Going forward, Rumph intends to add face serums to its skin care line and expand PRITYTEES to a full sportswear brand. Fashion Spa House will also be hosting self-care retreats for consumers once it is safe to do so.

I’d like people to take away from our brand, at the very least, the importance of personal care, said Rumph. It is so important for you to put yourself first (and) to find time for yourself in the day.




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