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RTW Fall 2022 Clothing – WWD

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Speaking of a “high budget” production, according to Vetements CEO and co-founder Guram Gvasalia, younger brother of Balenciaga Creative Director Demna Gvasalia, the Fall 2022 Vetements collection cost a billion bogus US dollars to manufacture.

Yes. You read correctly. The brand printed 1,000 non-existent million dollar bills as “the cheapest and most expensive set” for the new collection.

The thinking behind the collection is rather topical. This begs the question: what does it really mean to be rich and famous?

On the one hand, the collection looked like a roast of the New Rich, who flaunt their wealth online daily, and those who have made their fortunes trading cryptocurrencies. All symbols of wealth and incendiary online topics such as 5G, aliens, and flat earth theory, were on full display in the collection as decorations.

At the same time, he felt the entire collection was a manifestation of Kim Kardashian’s viral Met Gala moment, where she wore a black dress from Balenciaga with her face all covered and was credited with reinventing the concept of luxury at the digital age. All the faces of the models were covered in the look book.

“The truth is, in today’s world dominated by social media and its sometimes toxic environment, you don’t have to be an influencer with 265 million followers to feel like you need to. a little privacy in your life. Luxury is no longer defined only by materials and craftsmanship. Privacy is the true luxury of today, and that is why it must be reflected by luxury couture, ”said the collection notes, which were presented in the form of a Wikipedia page.

While it can be argued that the viral moment was originally inspired by Vetements, and the brand is only capitalizing on what is theirs to begin with. The brand said it was the first to introduce a full blackout look with its fall 2021 collection in January. Additionally, two days before the Met Gala, Kardashian was first seen wearing a masked leather coat from Vetements.

The overall monotonous style definitely made the collection higher than before. If you can’t afford Balenciaga’s bulky couture pieces, these long puffer jackets from Vetements might do the trick.

There were also some nice bespoke pieces with cinched waists. The brand said they were made entirely from jerseys and fleece, both of which are fabrics traditionally used only for t-shirts and hoodies.

Sources

1/ https://Google.com/

2/ https://wwd.com/runway/fall-2022/paris/vetements/review/

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