Connect with us


Beauty and fashion sites that popped up on Black Friday and Cyber ​​Monday – WWD




As experts continue to dissect sales data after Thanksgiving, notable information is starting to emerge. The latest is from analytics firm Similarweb, which released its list of popular beauty and clothing sites based on online traffic growth during Black Friday and Cyber ​​Monday.

According to the AI-powered market intelligence platform, which tracks web and mobile app visits, it analyzed the top 100 beauty sites to find out which showed the biggest increase during that time period. , compared to their introduction in November.

SkinStore rose to the top of the charts on Black Friday, the company said, with 895% growth far outpacing the rest of the beauty list. The pull may be due to scheduled promotions, such as a 30% discount on SkinStore which fell to 25% on Monday.

Estée Lauder took second place with growth of 590%, followed by Glossier (506%), Kiehl’s (472%), Clinique (389%), Dossier (365%), MAC (345%), IT Cosmetics (321 %), Lancome United States (308%) and Olaplex (284%).

On Cyber ​​Monday, the script shifted somewhat, with SkinStore ranked at number 4, growing 342 percent, and IT Cosmetics in first place, jumping 587 percent. A number of historic brands, such as Estee Lauder, Clinique and MAC, have completely disappeared from the list, although Kiehl’s (459%) and Lancome USA (253%) have remained. They’ve nestled alongside bolder dishes, trendy newcomers, and multi-brand e-commerce sites, including Beverly Hills MD (357%), Inkbox (302%), Tarte (287%), Dossier (261%) ), Esalon (232%) and Glossier (222 percent).

The distinctions between fashion sites weren’t that blatant. Hollister, Abercrombie & Fitch’s teen supplier, won the clothing award on Black Friday with 401% growth, followed by Rack Room Shoes (358%), Lululemon (348%), American Eagle (332%) ), Ralph Lauren (324%), H&M (319%). ), Asos (316%), Abercrombie & Fitch (303%), Express (301%) and Journeys (282%).

Cyber ​​Monday put Reebok, which did not place at all on Friday, in the lead with growth of 224%, ahead of American Eagle’s 214%. Rack Room Shoes maintained its popularity, ranking third at 188 percent, followed by Under Armor (187 percent), Madewell (181 percent), Ralph Lauren (174 percent), J. Crew (173 percent) percent), Adidas (171 percent), Express (162%) and Urban Outfitters (159%).

Based on which brands appeared and when, it appears younger consumers focused more on clothing on Friday and scoured the web for beauty on Monday.

Either way, their muscle purchase this year isn’t all that surprising. Usage increased in “buy now, pay later” services, which have become popular with Gen Z. Adobe reported that BNPL has boosted revenue year over year to 21% of revenue. business on Cyber ​​Monday. Business has soared at installment payment companies, with Klarna following Black Friday / Cyber ​​Monday sales growth of 129% and Afterpay noting a 34% increase in orders from 2020, both online and online. store.

While buying behaviors may change, some things stay the same. Like bargain hunting.

Similarweb has seen clothing shoppers, in particular, search for deals on multiple sites, and it has noted a high level of cross-buying among e-commerce behemoths. Of all the consumers who searched for clothing on Amazon, he said, more than a third (37%) also viewed Target on Black Friday. Even more, at 42 percent, visited Walmart.

As for the graphics, this one can perfectly explain the competitive intensity between the retail giants.

Beauty and fashion websites that have exploded

A large number of Amazon clothing shoppers have cross-bought on Target and Walmart.
Courtesy Image

Of course, there are caveats to read too much in the 2021 holiday metrics. This year was unlike any other, including last year. Supply chain constraints, manpower issues, and other pressures – which crucially include the ongoing pandemic and new variants – have pushed retailers to offer more modest offerings instead of explode door-to-door promotions.

Additionally, with the vaccines and boosters available now, people have generated more foot traffic in physical stores than last year, although this is still not at pre-pandemic levels. All of this has an impact on the numbers related to e-commerce.

It should be noted that Similarweb data does not reflect actual sales or revenue, only web traffic growth. But knowing where the momentum is online can say a lot about consumer interest and how it evolves, shedding light on valuable, but too elusive, factors like intention. It at least provides some clarity in this uncertain and ever-changing business landscape.




The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos


to request, modification Contact us at Here or [email protected]