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Nike acquires NFT fashion and sneakers site RTFKT

 


Nike Inc. announced Monday that it has acquired the digital sneakers and fashion collectibles site RTFKT.

The site, founded in January 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, is known to create exclusive virtual sneaker models and collectibles minted under the NFT name. The company has made notable collaborations with Takashi Murakami, Jeff Staple, Lexus and more, and earlier this year it sold $ 3.1 million worth of virtual sneaker designs.

This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, play and culture, said John Donahoe, President and CEO of the management of Nike. We were acquiring a very talented team of designers with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community, and expand Nike’s digital footprint and capabilities.

Terms of the deal were not disclosed.

Nike Inc. also owns the Converse shoe brand and has acquired a New York-based data integration and machine learning technology company. Datalog earlier this year.

In other news, discover the Nike Dunk Low “University Red” in a durable form.

Sources

1/ https://Google.com/

2/ https://hypebeast.com/2021/12/nike-acquires-rtfkt-sneakers-nfts-digital-collectibles

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