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Zara chooses Susan Fang for the first collaboration with a Chinese designer

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Spanish fast fashion giant Zara is collaborating with Susan Fang on a Chinese New Year capsule collection, which will be released in select stores and online on January 17.

Compared to rivals H&M and Uniqlo, Zara has long been famous for its no-collaboration policy, but the retailer has seen a notable turnaround in 2021, collaborating with Everlast in January, Kassl Additions in September and Charlotte Gainsburg in October. In December, he launched another collaboration with Korean streetwear label Ader Error, a collection that sold out within a day.

This will be the first time that Zara has collaborated with a Chinese designer.

Inditex, the parent company of Zaras, reported promising earnings in the first three quarters of the fiscal year. During this period, its revenue reached $19.3 billion ($22.11 billion), growing 37% year-on-year and its profit reached $2.5 billion, growing by 273%.

Learn more:

Zara’s future under new management

This week Zara owner Inditex, the world’s largest fashion retailer, shuffled its management in a generational handover, sending shares plummeting as competition and criticism intensifies.

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