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fash-on, the Fashion Commerce O4O solution, suggests a new shopping experience: CONNECT, COMMUNICATE, COMMERCE




Seoul, South Korea–(BUSINESS WIRE)–fashionable, a fashion and retail tech startup, has announced the upcoming launch of its O4O fash-on fashion commerce solution in 2022.

As a keyword to connect, communicate and trade, fash-on is a combined online and offline fashion commerce solution optimized for the post-COVID-19 era that provides both strengths of offline stores and personalized contactless technologies.

trendy offers Personal Digital Closet Service which allows customers to understand their own preferences and use them when shopping by creating online information about their favorite clothes. It also provides Personal shopping service which allows customers to experience remote shopping and styling service by connecting with sellers in offline stores one-on-one. The company will offer personal commerce and social commerce experiences by launching the mobile app by the end of this year.

fash-on will also join the market for in-store kiosk from various brands and retailers. Retailers and brands have highly praised the fashion kiosk as a channel for in-store promotion and sales to contactless customers.

The patented quick and easy coordination GUI solution of its fashion and stylish external design of its store kiosk is gaining popularity among Millennials and Gen Z.

Since being selected as a style tech startup by Korea Design Promotion Institute and LG Display, fash-on has been preparing proof of concept (PoC) and market optimization for its service model. It creates business opportunities with global retailers and brands in collaboration with accelerators in other countries.

“We aim to explore the new way to fashion commerce market in advance by popularizing personal shopper service in our unique and affordable way which has been provided as a premium VIP service,” said Jong Ko, founder of fashion.

For more information about fash-on, visit the official website ( and his YouTube channel:




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