Connect with us


Greenwashing dirty: Watchdog targets fashion brands over misleading claims | Retail business




Fashion brands that make misleading claims about their environmental credentials face a crackdown from the competition watchdog as it targets greenwashing.

Brands could be forced to change the way they advertise or face legal action if they are found to have broken consumer protection law with false environmental claims.

The Competition and Markets Authority (CMA) reportedly prioritized fashion because of the size of the market and the scale of consumer concerns. Other sectors including transport, food and beverage, and beauty should also be investigated for their environmental claims.

Cecilia Parker Aranha, CMA’s director of consumer protection, said: People are increasingly aware of the negative impact fashion can have on our planet. We know that many shoppers are actively looking for brands that do good things for the environment and we want to make sure the claims they see are piling up.

Our work so far indicates that there may be greenwashing issues in the fashion sector and therefore we have prioritized this area for further investigation.

Now is the time for the fashion industry to review what it says to customers and make the necessary changes to comply with the law. Companies that cannot substantiate their claims risk legal action from the MAC and long-term reputational damage.

The survey comes as the fashion industry faces increasing pressure to reduce its environmental impact, as some estimates say it is responsible for 2-8% of global carbon emissions.

He believes global industry contributes more to the climate emergency than the aviation and maritime industries combined and, if trends continue, it could account for a quarter of the global carbon budget by 2050. The growing volume of returns from Online shopping has also fueled activists’ concern.

Lobby group Changing Markets Foundation published a report last year on the use of synthetic fibers by 46 major brands. He said 60% of claims by British and European fashion companies, including Asos, H&M and Zara, were unsubstantiated and misleading buyers.

The report particularly criticized the use of polyester made from recycled plastic bottles which it said was a false solution and said brands were not doing enough to ensure their garments were recyclable.

Urska Trunk, Campaign Manager at Changing Markets, said: “While brands are rapidly capitalizing on consumer concerns using sustainability as a marketing ploy, the vast majority of these claims are all style and not substance. As they green their clothing collections, they simultaneously drag their feet on embracing truly circular solutions, such as not making the necessary investments to ensure a future in which clothes can be recycled into clothing.

She chose H&M’s ethical Conscious Collection for using more synthetics than her main collection, with one in five items analyzed found to be made from synthetics 100% derived from fossil fuels .

H&M said it bases its product sustainability claims on credible third-party certification systems for our materials to ensure sustainable sourcing and integrity, such as the Global Recycled Standard.

Sign up for the daily Business Today email or follow Guardian Business on Twitter at @BusinessDesk

The Swedish fast-fashion retailer said polyester accounts for 27% of its material use, but agreed that recycled polyester from single-use plastic bottles should not be the long-term solution for the industry .

He said that as he invested in recycling, textile-to-textile recycling solutions were needed, hence his investment in recycling technologies, such as Worn Again, TreeToTextile and Renewcell.

CMA started looking at green claims in 2020, find that up to 40% could be misleading to consumers. It gave companies making misleading claims about their environmental credentials until the end of last year to end the practice, known as greenwashing.

The Advertising Standards Authority has cracked down on several big companies in recent years for greenwashing adverts, including airline Ryanair, carmaker BMW and oil producer Shell.




The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos


to request, modification Contact us at Here or [email protected]