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Unboxing the Twee fashion craze taking over TikTok




If Tumblr defined an entire generation with ripped tights, messy liners, Dr. Martens and the idolization of icons like Skins Effy Stonem, then twee was her feminine and artistic sister who peaked in 2014. Oversized collars, printed A-line dresses, Mary Jane ballet flats, colorful tights and layered cardigans made up the bulk of the twee, with Zooey Deschanel as the unofficial queen while Wes Anderson movies and indie music flew high as the unofficial flags.

Twee was the girl whose favorite class in school was art, the girl who saved money before it was cool, and the one who wore fake glasses for aesthetics before it was mainstream. some too associate twee with hipster culture.

But why is the twee making a comeback now? Besides the fact that trends move at breakneck speed from decade to decade, the track recently predicted the return of the twee before the trend even went viral on TikTok. Take Coaches’ Spring 2022 collection, which was heavily inspired by American sportswear designer Bonnie Cashin, who designed for Coach in the 1960s. announces like the atmosphere in New York this season; even the most bitter among us can’t help but feel happy to return, wrote Steff Yotka of the A-line silhouettes, houndstooth prints and oversized mini dresses that dominated the collection. Since Cashin was credited as the founder of layering in fashion, it only makes sense that anything inspired by her would connect with anything twee. At the Dior and Miu Mius Spring 2022 shows, miniskirts and other humble Twee’s dominated.

However, many associate the twee with the return of the Tumblr era, which has invaded us regularly since last year. But even more central to the twee aesthetic is the art of thrift and second-hand shopping, which has touched the mainstream like never before. Websites and apps like Communal changing room and Poshmark make it more accessible, and Gen Z makes a point of actively buying second-hand. Underlying it all, the twee represents a retro aesthetic reminiscent of mod culture and classic shapes of the 1960s and 1970s, with little dresses, berets, miniskirts and button-ups as staples.

When the twee first entered fashion more than 10 years ago, it closely followed the sexy, hyper-glam, over-the-top, party-girl aesthetic of the year 2000, says Anna Pompilio, senior strategist and trend forecaster at the LPK agency. . Twee characterized itself as cute and nostalgic, we saw a shift from low rise jeans to retro cardigans, from label obsession to thrift.




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