Fashion
Louis Vuitton teams up with Nigo to bring a touch of mod to streetwear – Robb Report
It's not every day that two streetwear giants join forces, but that's exactly what happened with Louis Vuitton's latest collection of men's clothing. A joint venture between creative director of men's fashion Virgil Abloh and legendary Japanese designer Nigo, the Pre-Fall 2020 collection was a mashup that is sure to appeal to everyone's fans.
The partnership, first announced in December of last year, immediately sparked interest in fashion, as Abloh experienced a rapid rise to first place in the industry and Nigo, a multi-phenylenic colleague, founded one of the most revered streetwear brands in the world, Bathing Ape. Abloh said Vogue the couple have known each other for more than 15 years and that the project is based on their friendship. The results, which Nigo dubbed LV² for the dual approach to design, are strongly inspired by classic streetwear silhouettes while intelligently integrating the most recognizable elements of Vuitton.
The offering is based on the idea of a Mod London dandy seen through a Tokyo lens, according to a press release. Company representatives said it was a priority for the brand to retain young customers who had invested for the first time in the Abloh hypebeast accessories label. To do this, the label strengthens the couture category. Indeed, this unique range has many costumes, many of which are patterned with the iconic checkered square pattern of Vuitton inflated for a graphic effect. Most of the selection offers a fitted silhouette that rightly looks like a 60s comeback contrasting with contemporary oversized outerwear.
"The mood for the collection started with our appreciation for the British dandy and the Mod era, the couture of Savile Row," said Abloh. Vogue. “It gave us the silhouette; but when it came to adding our own texture to the silhouette, it used house codes a lot. "
On the more casual side, denim also plays a prominent role in the collection. Japan is renowned for its premium denim and Nigo has a great collection of vintage samples in his personal archive. The denim here maintains the theme of the logo through allover prints of the brand emblem patchwork with a tonal catch on the checkerboard check. With hats, pants, jackets and shirts, it is possible to create a complete and coordinated look from these pieces alone.
And, of course, accessories have their due. The same LV² patchwork applied to denim items can also be found on some of the house's most famous leather bags, including the tote and the Keepall. Tassel loafers and sheepskin boots receive similar treatment.
Expect the collection to hit Louis Vuitton stores this summer.
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