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Pitti Uomo chooses Ann Demeulemeester as guest of honor – Rain




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Ann Demeulemeester and Pitti Uomo

The emblematic event of Italian men’s fashion, Pitti Uomoannounced the Belgian designer, Anne Demeulemeester as guest of honour. Ann will host a special project dedicated to her vision at Lepolda Train Station in Florence.

Lapo Cianchi, Director of Communications and Events at Pitti Immagine, explains:

A story that began forty years ago in Antwerp, which today is reinforced by the new approach undertaken following the acquisition of the brand by Claudio Antonioli.

An approach which, between reappropriation and autonomy, highlights the distinctive and persistent traits of Ann Demeulemeesters’ fashion, above all the sensitivity to her time which develops without any concern for validation and an ability to renew itself while preserving intuitions. and the unmistakable initial forms.

It is no coincidence that the curatorial work carried out on the Archive on this occasion goes beyond the recovery of useful memories to quote in new collections and becomes a regular fashion act: an artistic and aesthetic intervention born from an emergency design project, here and now. A gift for the whole Pitti community.

Florence and PittiImmagine are finally ready to celebrate the extraordinary work of Ann Demeulemeester.

About Ann Demeulemeester

Ann Demeulemeester, fashion is a form of communication. Its complex language of contrasts covers a whole range of emotions. The tension is highly poetic – her clothes reveal many layers of soul. They are simple, like a knife is simple. Serious but never severe, meticulous but , strong but always sensual. Known for her sleek cuts and dark yet glamorous aesthetic, she created a serene, darkly romantic world with an intriguing blend of edgy rebellion and sophistication.

Ann Demeulemeester graduated from the Royal Academy of Fine Arts in Antwerp in 1981 and from 1982 she took part in a series of competitions and fashion events with her first collections.

She launched her eponymous label and her first commercial collection in 1987 with her longtime creative partner Patrick Robyn. Her first fashion show in Paris in 1992 immediately put her on the international fashion map.

Her smart approach to fashion rises above trends and delivers an ever-changing sartorial system with integrity and fierce independence. Ann Demeulemeester left her label in 2013 and since then has been experimenting with a variety of expressive new formats.

In 2020, the Ann Demeulemeester label was acquired by Claudio Antonioli, Milanese entrepreneur and talent scout, who took the reins of the brand in hand with great respect for its past and a clear vision for the future. Its mission is to reposition Ann Demeulemeester as a luxury fashion brand, while remaining true to its image.

Instagram: @annemeulemeester_official




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