On the My Wardrobe HQ fashion rental platform, there is a black tulle Dolce & Gabbana dress that has been worn at least three times in the past month as a wedding dress, said her customer service adviser Rachel Higgins. Customers say, Oh my God, this is the perfect dress. i think white [wedding] the dress is considered a bit dated now.
UK searches on Pinterest for black wedding dresses are up 85% from last May, as brides-to-be are breaking the rules and looking for looks that express their individuality instead.
Who said you can’t wear black? asks Kate Halfpenny of bridal wear company Halfpenny London, which has introduced a black edition of its most distinctive silhouettes. The past two years have taught us to take every opportunity to be ourselves, and brides choose what their heart desires.
It’s a trend that’s been brewing ever since. Sarah Jessica Parker wore black to her wedding in 1997, just like Pearl Lowe in 2008. In 2019, Christine Quinn from the American reality TV series Selling Sunset wore not one but two black wedding dresses, and in 2020 Chlo Sevigny covered her baby bump in black at a secret wedding. And with weddings back on the agenda, the trend is shifting towards civilian life.
The pandemic has brought about true independence, with brides breaking with tradition, said Martha Tobyn, wedding stylist and founder of Anemone Style. Now we see women following their own style with more confidence.
When the 33-year-old artistic director Lydia Pang | got married in 2019, she wore a black ruffled silk organza dress by Roberts|Wood. Everything about marriage was about making sure we did it our way, she said. Black is my absolute favorite color, I find it flattering and it makes me feel confident and calm. I felt like the absolute best version of my everyday self. Like many couples, they got engaged after being together for several years, so the symbolism of white is simply not relevant these days.
Of course, the choice for modern brides is not just black or white between colorful dresses, short dresses, jumpsuits, suits, but black has maximum impact. Black upsets traditional expectations of a wedding, it goes against the grain, Tobyn said.
It was Queen Victoria who, in 1840, popularized the white wedding dress when she married Prince Albert in a white dress covered in lace. Before that, brides could choose any color, especially so that they could wear it again and not show dirt.
Since Victorian times, a dress that would probably only be worn once has been considered a status symbol. nowadays it is not considered very durable.
Black wedding dresses aren’t exactly mainstream, but that’s part of their appeal. If a bride wants to look edgy, yet still super chic and glamorous, a black dress ticks all those boxes, Halfpenny said, adding, “Most of us have that perfect black dress that’s our go-to and makes us feel amazing.
Vera Wang, who has been offering a collection of black wedding dresses since 2011, said a bride in black is sexy.
Wearing a black dress will attract extra attention, however, and the etiquette expert Jo Bryant cautioned against buying into the trend for the sake of it. Heads will turn and people will chat. If you’re known for your unusual style, you can expect everyone to be wondering what you’re going to wear before you walk down the aisle. But if you’re not a fashionista, I think it would cause quite a few surprises and might be something you’ll regret.
That said, a black dress can mitigate more immediate regrets, Tobyn said: A white wedding dress will show off any spills, grass stains or pollen from your bouquet. With a black dress, none of this happens.
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