The must-have t-shirt for summer style has been updated for 2022. The so-called cropped, form-fitting baby t-shirt, often with a cute slogan, and last popular at the turn of the millennium is back.
Worn by celebrities including model Hailey Baldwin, singers Olivia Rodrigo and Charli XCX, and the cast of American teen TV series Euphoria, the popularity of baby t-shirts is part of a broader comeback of 2000s style for young fashion brands. Urban Outfitters, Fiorucci, Weekday, Praying, Vanna Youngstein and Heaven by Marc Jacobs all produce t-shirts in this fit.
Resale app Depop says searches for the item peaked in April 2021, up 309% from a year earlier. Since January 2022, we’ve seen searches rise again steadily by 11%, showing that the baby t-shirt is gaining popularity as the summer months approach, says Agustina Panzoni, Head of Trends at Depops . The Heaven T-shirt with its teddy logo is a particularly sought-after model.
Jade Wickes at Style Magazine The face call baby t-shirts the essential of the comfort dressing room. She says they’re definitely part of the 90s and 2000 revival alongside the ubiquitous popularity of skate style, where t-shirts are usually worn with baggy pants and an inch or two of belly. The bare, sharp belly has become a familiar sight seen everywhere, from the red carpet to pop videos and episodes of Friends.
In recent years, fashion has covered stomachs more, but it seems the midriff, as seen on the Miu Miu catwalk and beyond, has returned. The belly is back, says Panzoni. This time, the trend includes all genders and all body types.
Because baby t-shirts now often come with slogans, Wickes sees them as a post-pandemic way to make a statement: their defining characteristic seems to be that they’re slapped with irreverent, tongue-in-cheek phrases that tend to reveal a bit of your personality. . Having been masked for the past two years, these slogans seem like a playful shorthand.
Vanna Youngsteins baby t-shirts feature cute slogans like Dreaming of U or Bunny, giving them a playful, online-friendly irony. The designer presented seven of her creations on HBO Euphoriafeaturing the Dont be jel t-shirt worn by Alexa Demies character Maddy out of stock.
She agrees with Wickes: I think because of the pandemic, people want an easy way to express their style. Baby t-shirts are very reminiscent of the 90s and early 2000s and are a way to reference that with a new twist.
Youngstein names the Spice Girls and short-lived British duo Shampoo, as well as Bjrk and American R&B singer Brandy, as baby poster women.
But it’s not just a retro trend. I like that they are both nostalgic and really modern. They’re a casual way to sum up your style in one piece, she said.
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