Nike has accused online marketplace StockX of selling fake versions of its shoes on the latter’s website.
The sportswear multinational and StockX are already embroiled in a trademark infringement legal battle — a case that was filed in New York earlier in 2022 — involving Nike-branded non-fungible tokens (NFTs) Vault.
Here’s everything we know about the Nike vs StockX case
New filing accuses StockX of selling ‘counterfeits’
Now, in a new filing added as an amendment to the original case in the Southern District of New York, Nike claimed to have purchased four fake pairs of purported Nikes through StockX over a two-month period.
CBS News reports that the world-renowned sportswear major has asked the federal judge to remove the alleged infringements from the StockX website.
Nike lawyers argued that the online marketplace should be banned from selling shoes in any form. This is important because the lawyers had said that StockX sold NFT Vault earlier in 2022 as Nike products.
Additionally, the attorneys said that after the main lawsuit was filed, StockX allegedly removed text asserting the authenticity of the NFTs but continued to sell them.
What are Nike’s lawyers saying?
In the new memorandum of law In support of its “Motion for Leave to File an Amended First Complaint”, Nike’s attorneys stated, “Despite StockX’s extensive assurances of authenticity, Nike recently obtained four confirmed pairs of counterfeit ‘Nike’ shoes , which were purchased within two months on the StockX platform.
“StockX affixed its ‘Verified Authentic’ hang tag to each pair of counterfeit shoes and included a paper receipt in the shoe box stating that each pair of counterfeit shoes is ‘100% authentic,'” Nike attorneys argued. in the memorandum.
According to the world athletics major, at least one pair of counterfeit shoes are the same as one of the Nike-branded Vault NFTs. The memorandum also contained photos of the original Nike shoe and its alleged copy.
StockX releases a statement
Following the charge of “counterfeiting”, StockX published a statement calling Nike’s allegations “baseless”.
“We take customer protection very seriously and have invested millions to combat the proliferation of counterfeit products that virtually every global market faces today. Nike’s latest filing is not only baseless, but also puzzling given that their own brand protection team trusted our authentication program and that hundreds of Nike employees, including current senior executives , use StockX to buy and sell products,” StockX said.
The online market said the cobbler’s tactic was “nothing more than a panicked and desperate attempt to resuscitate his lost court case”.
“Nike’s challenge has no merit and clearly demonstrates their lack of understanding of the modern market,” he added.
(Main and featured images: Lennart Uecker / @lennartuecker / Unsplash)
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