TThe foreclosure should have been a chance for online retailers to shine, but the distribution centers weren’t set up for social distancing and some stores had to temporarily close their websites. Now that the stores have reopened, retailers are working around the clock to make sure they can continue to negotiate if problems arise again. This represents a unique opportunity for fashion graduates.
For fashion companies, hiring young talent means harnessing the latest retail and post-pandemic knowledge, it will be more crucial than ever. In recent years, we have witnessed a radical change in the way fashion classes are delivered: more emphasis is placed on the importance of technology and its role in the workshop supply chain, as well as on broader scientific skills.
It was an effort to keep pace with the evolution of retail and the challenge of the high street online. The latest cohort of fashion students is the most technological to date, which puts them at the top of the game in terms of industry needs. It will be data analysts, web designers, online marketers, social media writers and supply chain architects who will have the greatest impact. 2020 retail graduates already have these skills.
Fashion graduates may feel trapped in a period of uncertainty, having seen their studies catapulted from campus into their front rooms. But the good news is that avant-garde fashion companies will already turn to them to meet the challenges of a post-Covid-19 world.
With the rise of online shopping and multi-channel experiences, the ability to code, analyze data to reveal purchasing trends and patterns, and the know-how to turn supply chains into retail ballets well choreographed will be crucial.
Fashion brands will also need scientific and probed minds to develop new environmentally friendly fibers to meet the new purchasing habits of more environmentally conscious customers. Pre-pandemic and sustainable fashion was already gaining a lot of ground, and this should increase further after the crisis.
As the industry rethinks supply chain models and rushes towards digital transformation, it is clear that fashion brands simply cannot afford to ignore recent graduates.
Fashion schools can help students bridge the gap between education and vocation. Colleges must improve students’ access to potential employers by inviting them to meet with students well before the end of their courses.
Professional learning centers have a very symbiotic relationship with the fashion industry, the Fashion Retail Academy itself was ultimately created by a coalition of retailers and neither will recover without the other. The great legacy of pandemics for fashion could be a closer working relationship than ever between industry, students and recent graduates.
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