New York Fashion Week is shrinking.
The Council of Fashion Designers of America will reduce the number of days for spring fashion shows in September to three.
On its calendar, the dates are always listed from September 11 to 16. But in a notice sent to members and obtained by WWD, the spring shows will now take place from September 14 to 16. If there is enough demand, CFDA said: September 17 will be added as an additional day.
The group stressed that the shortened calendar will only concern the September shows and that no decision was taken before the fall of 2021 or beyond.
In its opinion, the CFDA said the shorter schedule was the result of “the changes we have seen, from live events to digital activations, and awareness of city regulations to protect health and well-being of all”.
The group is working on an updated version of the official NYFW app for return or new brands that will be shared in the coming weeks. It also plans to provide all participating brands with digital resources to present their collections which will allow them to “share their latest work, maximize their exposure and work directly with the industry,” said the notice.
Since many brands are experiencing financial difficulties as a result of the pandemic, the CFDA said it would provide a free list on its fashion calendar for all participating brands, whether or not they are CFDA members.
Asked for comment, Mark Beckham, vice president of marketing and events for CFDA, said the group would soon launch a digital platform that should meet the needs of designers who have historically shown on the official calendar.
He also touched on the shortened week, adding that since no live performance with the public is expected to be staged in September, “we can adapt the same number of shows in three days due to the lack of travel time between shows. The three days of shows are only for this season following COVID-19. “He also recognized that the impact of the pandemic on production and budgets” could blow up some designers this season. “
So far, Marc Jacobs and Michael Kors – two of NYFW’s biggest names – have said they will not show up in September, although Kors plans to do an event in October related to the spring of 2021.
The male shows, originally scheduled for June, have been postponed and should now be on the calendar in September. Initially, they would coincide with men’s salons in New York in July, but these were also postponed until late September due to the pandemic.
Erin Hawker, founder and owner of Agentry PR, said her New York Men’s Day, a compilation of emerging designers that kicks off New York Fashion Week: Men’s, will now be on the September calendar. CFDA. Eight brands are expected to participate and present a transitional spring collection and perhaps a look into the fall of 2021.
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