The 10-year partnership between Kanye West and Gap, announced on June 26, surprised many.
Gap was in trouble even before the coronavirus devastated its retail sales and forced it to lay off around 10% of its workforce. Then there is West, with its record of lighting in the worlds of sneakers, streetwear and haute couture. But the movement actually fits quite easily alongside Wests history as a person who constantly goes against the most popular trends and common wisdom and tries to marry high fashion and accessibility.
The partnership is emblematic of how fashion and streetwear are evolving: West works with Gap; The fear of God Jerry Lorenzo has just deposited the last collection of his brand of affordable essentials Essentials. The culture of exclusivity and hype in streetwear gives way to what West and Lorenzo called “democratic fashion. “
The partnership with Gap represents Wests’ greatest advance in consumer fashion, but not the first. When its high-profile collaboration with Adidas became popular, dramatically increasing Adidas’ ability to compete with Nike,West changed production to make the brand’s sneakers more readily available. In 2018, after several years of release of the Yeezy models in batches of just a few thousand – the first Yeezy Boost shoe had produced only 9,000 pairs – the Yeezy Boost 350 V2 was launched in a quantity that would have exceeded one million pairs.
While many average consumers praised the ease of obtaining a pair of Yeezys, which normally entered the resale market at over $ 1,000, some members of the sneakerhead community predicted that this would mark the end of the Yeezys as that very fashionable sneaker. The culture of the sneaker rests so much on exclusivity that the fact that West and Adidas released a popular shoe that sold well was considered a bad thing for the long-term hype of the brand.
“When Adidas and Yeezy over-supplied the market, it really crushed Yeezy’s re-market,” said Josh Luber, co-founder of StockX. “Before, it was foolish to get Yeezys for less than $ 1,000. When they restocked like that, it was bad for the resale market. “
But making Yeezys accessible didn’t kill the brand – in fact, Yeezy exploded in popularity. In 2019, the line sold over $ 1.3 billion value of shoes, an increase of more than 50% over the previous year.
“Kanye has already refuted the idea that exclusivity is the only way to create demand among young consumers,” said Krista Corrigan, retail analyst at Edited. “While the hype and culture of the fall still occupy a place on today’s streetwear scene, West has proven through its partnership with Adidas that democratic ideals and attainable retail prices can still elevate a brand. to new heights. Kanye certainly has a track record for challenging industry standards. “
But while West has managed to follow the non-cool path in his decisions before, choosing Gap as a partner may be a bit too much a opposite choice. The mall brand has experienced challenges in recent years. Sales fell 10% all last year due to inventory problems and poor pedestrian traffic, which led Gap to cancel plans to relocate Old Navy to a separate company. These problems were made worse this year by the coronavirus pandemic which led the brand to 43% drop in sales, losing almost a billion dollars.
West might be what Gap needs to help its struggling brand image, but the Yeezy brand also runs the opposite risk – that Gaps’ poor performance last year will lead to the name of Yeezys. But it is not only Gap who has everything to gain from the partnership. West will also have access to “Gaps’ extensive distribution network in the United States,” said Corrigan. Gap has 3,300 stores in 90 countries.
“Gap makes the perfect vehicle for West to develop its Yeezy brand,” said Corrigan. “The gaps are struggling to increase store sales and establish a strong identity with its consumer, which puts the brand on the market for a partnership that will pay dividends down the road.” With its high base offering and its massive existing store base, Kanye recognizes the potential of such collaboration. “
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos
to request, modification Contact us at Here or [email protected]