Click here to read the full article. “data-reactid =” 19 “>Click here to read the full article.
Belstaff is accelerating its engines with two collections of professional teams planned and a first collection of summer capsules which should be released this week. “data-reactid =” 20 “>LONDON Belstaff revives its engines with two collections of professional teams planned and a first collection of summer capsules which should be released this week.
The brand is preparing an OGC Nice collection which will be worn by Aiglons players and staff during all official events. The brand will be visible at the Allianz Riviera stadium in Nice, as well as at the training center and the academy.
The co-branded collection will be presented in the fall.
With our shared will, our ambition to succeed and our passion for adventure, we know that we can achieve great things together, said Jean-Pierre Rivre, President of OGC Nice.
founded and owned by billionaire Sir Jim Ratcliffe.“data-reactid =” 26 “> The team and Belstaff both have the same owner at Ineos, the British chemical group, founded and owned by billionaire Sir Jim Ratcliffe.
Belstaff will also dress the team of the new Grenadier 44 utility vehicle, which will be unveiled this week by Ineos Automotive. The team includes the vehicle designer, engineers, test pilots, ambassadors and sales staff. Building the Grenadier from scratch had been Ratcliffes’ long-standing dream. The car, inspired by the old Land Rover Defender, will be sold to the public.
This week, Belstaff also plans to launch a mid-season summer collection using light threads and fabrics. The collection will be launched directly to the consumer from Friday July 3.
Belstaffs Creative Director Sean Lehnhardt-Moore said the brand wanted to provide customers with the structured, portable styles that underpin Belstaffs history in lighter, more lived-in fabrics.
Pieces include the Recruit tracksuit, which has been cut from unlined suede with a leather back lining; the Baywood parka, made from ultra-light taffeta nylon; and the Mabel jacket, which is inspired by classic denim jackets, in premium unlined suede lined with leather.
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