In 2020, the wedding celebrations may look somewhat different, but the love hasn’t changed a bit. This is why the women’s clothing brand LoveShackFancy launched a bridal collection to remind everyone that eternal and eternal love cannot be canceled or postponed. For many brides, the fairy tale begins with the dress, so since LSF is famous for its haunting and dreamy dresses, there is no better brand to take on the task.
The story of LoveShackFancy started with a wedding dress from the brand’s founder, Rebecca Hessel Cohen, to be exact. “I had the most amazing dress, which had layers on layers of beautiful tulle, but I spontaneously asked my bridesmaid to cut the lining after the ceremony so that I could dance, “she said to TZR. ” I did not know that [this] would become the genesis of our beloved brand LoveShackFancy. “The brand was born then and there, and ten years later, LSF welcomed its own bridal designs.” We have always listed brides, runaway brides, barefoot brides, beach brides on mood-advice but to finally launch the first official bridal collection is a dream come true. “
With a price ranging from $ 495 to 1995, the 19-part collection is marked by an effortless whimsical nature, quickly gaining ground along with the brides who have traded in the grand ballrooms for more intimate celebrations. There is the Vivianna dress, which has balloon hood sleeves and a scoop neckline; or, for a more form-fitting cut, the Shoshana dress offers straps tied with ribbon and a maxi windy cut. For the more alternative wedding dress, the Astor dress offers a tiered mini-skirt and long embroidered balloon sleeves. The ultra-boho Soleil top offers a two-part look, ties at the front and pairs with the Halsey high-low skirt.
The casual elegance and playful ease of the LSF wedding dress also make it a more durable option than the average dress on the bridal market. “Our wedding dresses could also be worn again after the wedding. We hope our girls can style the dress differently to wear it over and over again, and even pass it on to their daughters in the future, ”says Hessel Cohen.
Since June 26, the collection is currently available for pre-order. In just four days since launch, some styles have already started selling, so acting quickly is key. Continue browsing the key looks of your special day (or, until then, your mood board):
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