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The weird girl trend represents a new kind of maximalism

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If you haven’t already, it’s time to get acquainted with the latest much-discussed aesthetic trend of 2022: the Weird Girl trend. What’s a weird girl wearing? Well, her favorite colors are the ugly shades of flea, fuchsia and eye-watering yellow. On an 80-degree summer day, she searches for wacky knitwear and incongruous accessories like leggings, earmuffs and deconstructed boleros because her mood calls her to forget about Mother Nature. She fully endorses pattern-clashing, something traditionally considered a fashion no-no; for her, a plaid, a cheetah and a hand-screened cartoonish graphic by an obscure Instagram label make sense together.

Some find this pure approach to dressing too extravagant, bordering on illegitimate: is it [the weird girl aesthetic] anti-fashion? Do people try too hard to look ugly? postulated creator @KAlAGEBER in a tweet went viral discuss emerging aesthetics.

Fashion content creator and analyst Cloe View respond emphatically Nope, to say to call it that is to ignore the deep aesthetic roots of the story. [Weird girl style] is heavily inspired by the Harajuku/Japanese street style, which originated after World War II and became prominent in the 80s when subcultures became more popular in Japan, and later even more so in the late 1980s. 90s and early 2000s. See also points out that the look was originally known as Fruit magazine style, a niche clothing subset named after publications of street imagery from the Japanese neighborhood of Harajuku in the early 2000s.

A youth-led fashion phenomenon comprised of hyper-feminine and silhouettes, the Harajuku look is what you’d imagine a rebellious schoolgirl turned rave kid wearing when partying long after bedtime. One might consider the quirky girl aesthetic anti-fashion [but thats] because all of Harajuku fashion is diverse and does not follow any specific rules, allowing freedom of self-expression. Colorful, girly and garish, the iconic style celebrates a lack of sartorial inhibitions like today’s protest does.

In a recent TikToktrend forecaster And Panzoni describes weird girls that’s-me the sartorial attitude as a form of unlimited maximalism which [rejects] the constraints of categorical trends while embracing the nature of finding one’s personal style. And emerging from a period where simplistic, almost seamless minimalism (think Instagram’s all-beige-everything era of neutral athleisure and head-to-toe khaki OOTDs) dictated the trend cycle, veer at the opposite extreme is total subversion.

See echoes of Panzoni, saying this is precisely why the weird girl archetype resonates so strongly in 2022. We’ve seen the popularity of alternative and maximalist fashion grow in recent years, with designers and digital communities. paving the way for him online. TikTokers Fashion Sara Camposarcone, Clara Perlmutterand Jazmine Sullivan regularly show off their eccentric ensembles while bewildered viewers wonder, is this satire? in the comment sections. And if you’re looking for daring outfit ideas on Pinterest, you’ll find plenty of Chloe Felopulos out-there sets one lace, pirate-chic weekend look, a swimsuit combined with a gingham hata unbuttoned cargo skirt paired with a sheer crochet blouse to browse for inspiration.

This social media push [for maximalism,] combined with brands like Marc Jacobs Paradise and celebrities like Devon Lee Carlson and Bella Hadid sporting the look, really helped bring the weird girl style from a Harajuku/Japanese street fashion niche into the mainstream, See says.

Sofia Elias, founder of the jewelry brand Drop, taps into this eclectic and exacerbated maximalism by coming into contact with his inner child. Children have a very pure way of expressing themselves. They represent what they imagine without preconceived aesthetic notions, she tells TZR via email. I like to believe that my pieces awaken reminiscences of childhood, allowing the wearer to revisit past moments anew and feel the liveliness and playfulness of youth. Like a child loose on a mound of Play Doh, the Guadalajara-born artist crafts all of her pieces by hand to create jewelry that is deliberately imperfect, mismatched, distorted, lumpy, and resonates with that childlike attitude. Oblong-shaped rings in technicolor hues, sometimes encrusted with colorful jewels, and bracelets made of what look like strands of Silly Putty Elias wants his work to inspire a look back at our early years, when we were the most pure of ourselves.

Additionally, Elias does not use jewelry molds in his work, meaning each piece is one of a kind and cannot be replicated. I see my jewelry as miniature sculptures, she describes, saying her pieces are delicate and cannot come into contact with water, sprays, gels or hand sanitizer. Since so many pieces are now mass-produced, this creates an intimate relationship between the wearer and the object. And it’s a constant reminder to take care of them much like a tamagotchi, where you have to feed it, she jokes.

See adds that this appreciation for unique merchandise is another fundamental to being a weird girl in 2022. Individualism, she says, is paramount to aesthetics, and many achieve this through thrift shopping. In 2020 we have seen the rise of vintage and savings, and with the popularization of online savings platforms like Depop, especially Japanese savings sites like Buyer, exposure and accessibility have increased. She screams label founded in 1984 hysterical glamorsaying it’s one of many iconic Harajuku style that have been brought back into circulation.

It should be noted, however, that weird is naturally subjective. But in the new context of this specific type of dressing, the descriptor took on meaning to symbolize the forging of its own path. [The weird girl aesthetic] repackages and commodifies the idea that you should just wear whatever you want, Panzoni says in his TikTok. I predict more of us will reject style categorization in favor of wearing what makes us happy.

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