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Manwah is hiring an industry executive with a strong fashion lifestyle background

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HIGH POINT – Manwah Holdings brings in industry veteran April Winters Kelly as VP of Sales to lead a new division supporting the way of life in-store retail channel.

According to Manwah, fashion lifestyle stores represent one of the fastest growing retail verticals, and the company expects Kelly to enable Manwah to improve its ability to respond and to support the needs of its retail partners.

“Kelly brings a wealth of professionalism, talent and experience to this new position and will be a valuable addition to our leadership team,” said Gabriele Natale, President of Manwah USA. “She understands the needs and requirements of fashion lifestyle retailers, which is a retail channel that we have begun to serve with our new increased capacity. As Manwah continues to grow in this channel, it is important to fill this position with his knowledge and connections.

The new position is the result of Manwah’s continued investment in expanding capacity in Mexico, Vietnam and China, according to the company. This hire is part of Manwah’s plan for long-term growth initiatives in additional sales channels such as lifestyle stores.

Kelly has spent her entire career in the furniture industry. Prior to Manwah, Kelly was at McCreary Modern as head of sales and marketing from 2004 to 2021 and was previously a sales representative for Cisco Brothers, a retail store manager for several years and an independent sales representative for several lines.

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Jean Marie Layton is Upholstery Editor at Furniture Today. Passionate about design and furniture, she has worked as a writer/editor in industry and nonprofits, academic administration and furniture retail. She pursued an MA in Design History at Parsons/Cooper-Hewitt and holds a BA in History from Mount Holyoke College and an MA in Liberal Arts from Stanford University. Contact Jean Marie with your story ideas, tips and more at [email protected]

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