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The Charlotte-based fashion designer is dropping a modest line of streetwear | Culture

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For Muslim women across the country, modest fashion has come a long way over the past two decades, with new offerings popping up every year. The ASOS fashion market now has its own modest fashion intervaland hijabi-founded businesses like High Hijab, Vela scarves and Veiled Collection offer styles in neutral tones and materials for all occasions and climates.

Charlotte-based company Unheard of Hijabi is the newest brand to cater to Muslim women, selling everything from edgy scarves to ultra-versatile track skirts on its digital storefront, combining modest fashion and streetwear for a Y2K feel.

After drawing attention to her own headscarf, founder Kowsar Sheikh began designing uniquely patterned headscarves with the aim of helping young hijabis feel comfortable and confident in their modesty.

For me personally, I would wear a certain outfit and I would wear a hijab, and it was so bland and it didn’t look good or it didn’t make it stand out, Sheikh said. I feel like wearing different designs of hijab, it makes me so unique and makes me love hijab even more.

Along with outside help with photo editorials and fabric printing, Sheikh is the mastermind behind the business, designing her own website, posting regularly to cultivate Unheard of Hijabi’s social media presence, and filling in herself. the orders.

I have times when I get a lot of orders, but I do it myself, Sheikh said. Honestly, I don’t think I’ve gotten to the point where I need to hire people because it’s not like thousands of packages or hundreds of packages, but I’m excited to get to this. Right now it’s just a few, sometimes I get 30, 50, maybe 100, but it wouldn’t be in a day, it would be like a week.

Unheard of Hijabi has grown significantly since the brand launched in August 2021, with a large following on instagram and ICT Tac and attention from hijabi influencers and online publications like HypeBae. Sheikh’s next goal is to foster potential collaborations.

I really see my brand getting really big and really being out there and so collaborating with different brands or having brands invest in the brand and the idea and everything, I feel like it could honestly be huge , Sheikh said.

Sheikhs’ favorite collection so far has been its limited edition cashmere scarves, featuring stylish black and white colorways with contrasting abayas against a cityscape in the brand’s product campaigns.

We just went to a small part of town and took pictures and I feel like it really took off,” Sheikh said. [I] kept it very simple, making the hijab stand out, making it the main point, without having an extra look. But for the other collections, especially the color collections, I try to [style] with actual outfits so people can see what he looks like and people can see how he’s styled.

To follow Unheard of Hijabi follow their instagram or consult their website. Shop their new collection available for pre-order now, a two-piece fleece tracksuit.

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2/ https://www.technicianonline.com/culture/charlotte-based-fashion-designer-drops-modest-streetwear-range/article_66d9d764-16b5-11ed-a001-afca15fbe321.html

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