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Japanese street fashion magazine Mens Knuckle throws its latest punch and ends the crazy legacy of photo captions




So long,male joint!

As adults, we tend to forget the little things we loved when we were kids and teenagers, as our tastes and interests change over time. Take the Men’s Knuckle magazine, for example. Famous for his shots of fashionable young men in formal attire accompanied by quirky cheesy and borderline captions like “My destination? To ask for the sun,” and “How much is the student discount at ‘Adult Station’?”this magazine was very popular with people who grew up in the mid to late 2000s. Nowadays, fewer and fewer people turn to magazines for fashion inspiration, so it fell to the roadside.

Unfortunately, this means the quirky magazine disappears. After 18 years of monthly publication, publisher Taiyo Tosho decided to end the magazine, leaving many who read it as young people feeling sad and nostalgic.

A typical page of male joint. This one says, “Gaia whispers to me to shine even brighter.”

male joint began publication in April 2004 under Million Publishing, and quickly became a success thanks to its clever use of well-placed cheese. In 2018, it was purchased by Taiyo Tosho, who continued publishing the magazine until it ended that year. The magazine has just released its latest edition, the September 2022 issue, in the form of a Street Fashion Style Book, featuring a collection of Japanese summer fashion. On the cover, the publication wrote: “Thank you guys!” in English, followed by a text of thanks:

“After starting in April 2004 and continuing to serve multiple generations over the past 18 years, this is our final edition. It’s not much, but we’ve rounded up some of the best of what Men’s Knuckle left behind. Thank you very much everybody !!”

The cover of the latest issue, which is also available digitally via Amazon Japan here.

More magazine pages. Quotes include: “The norm is that it should be written in ‘bold’ but read as ‘European'” (top right) and “Come with me wherever you want. I will keep you close to intelligence” (at the bottom right).

Fans of the magazine took to Twitter to express their own gratitude to the magazine:

“Thank you, Men’s Knuckle! It’s been fun all these years…”
“Is it over? I always thought whoever came up with these slogans was a genius.

“Men’s Knuckle is ending? I’m impressed that it lasted this long, even though it followed me throughout my youth, so I have to say I’m a bit sad.
“Goodbye Men’s Knuckle… I relied on you a lot during my university studies.”
” Shit. I read it all the time. I think it was Ryoma Saegami whose hair caught my attention?
“What?!? It was like my bible years ago. How sad.”
“I never really used it as a reference for fashion, but I remember thinking it was an interesting magazine.”
“I loved their slogans. I used them in my daily life.

Unfortunately, it’s a new era where people turn to social media first for fashion inspiration, so it’s hard for fashion magazines like male joint find a place in today’s world. But while people can now turn to Instagram and Twitter to find their next outfit, who will now cheer us up with fun quotes like “My charisma is so wild even Ouroboros loves it”?

It’s a sad day.

Source: SnapMode Going through Yahoo! New Going through Hachima Kiko, Twitter/#
Top picture: On my way
Insert picture: Amazon Japan/MAN’S KNUCKLE

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