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Marla Catherine moves her fashion empire to TikTok




Inot 2015, Marla Henry’s older sister had an idea.

I was making YouTube videos with my mom, and we weren’t taking off, says Evelyn Henry, who was 19 at the time. But Marlawe knew she would do well. She has the looks and the personality.

Marla was sitting on the sofa in the family living room when Evelyn came in and asked if she was filming a video. Now she is the talent. If you’re not a loyal follower of the channel, you wouldn’t know Evelyn was involved, Marla says. But that’s why the channel exists the way it does today.

Evelyn does almost all the work behind the scenes. It’s stuff like editing and videography, which at gunpoint I still wouldn’t be able to do, says Marla. I’m much more comfortable being the one talking to a camera.

Even so, it took a year to publish for Marla Catherinethe Youtube channelto reach 10,000 subscribers. At the same time, Evelyn was building a Instagram account with the same handle. After another year of posting back-to-school and styling videos, their YouTube following has grown 10x.

This was the 2017 upload How to save like a proin which 13-year-old Marla pushes a shopping cart full of plants around DI is the first video to surpass one million views. Shortly after, the channel reached 500,000 subscribers. Again Evelyn came into the living room.

Our income came almost exclusively from Google AdSense, but that was fine, she says. I told Marla that I quit my job and we were full-time YouTubers.

Marla, who was approaching her fifteenth birthday, was immediately on board. I didn’t even know it was a stressful decision, she laughs. I was just like, okay!

By then, the sisters had made a few brand deals. What they really needed, however, was a manager. We underestimated ourselves so much, says Marla. If our work was worth $100, we signed contracts for $25. All the money felt like money to us.




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