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Casadei Launches 10th Anniversary NFTs During Milan Fashion Week




Casadei Launches 10th Anniversary NFTs During Milan Fashion WeekPhoto credit: Courtesy of Casadei

How does a 60-year-old made in Italy shoe brand project itself into the future? Upon entering the metaverse. During Milan Fashion Week, Casadei celebrated the 10th anniversary of its iconic “Blade” stylus by inviting guests to an immersive virtual experience. The iconic heel takes its name from the hit sci-fi movie Blade runner, and Casadei aptly commemorated the futuristic shoe and film with the launch of the brand’s NFT project. Guests were invited to stroll through the lush flora of the event’s outdoor space to descend the concrete stairs that led to the Spring/Summer 2023 presentation and Metaverse festivities.

Using virtual reality headsets, participants could enter Casadei 3.0 in the Decentraland virtual space, which was designed with the help of Cesare Casadei’s daughter, Arianna Casadei, and Another-1, an innovative Web3 platform specializing in luxury fashion. In Casadei 3.0 users were launched into a retro-futuristic metropolis with skyscrapers, giant screens and neon lights.

Casadei Launches 10th Anniversary NFTs During Milan Fashion WeekPhoto credit: Courtesy of Casadei

This collaborative NFT project between Casadei and Another1 was creatively led by shoe designer Ricardo Cook and also supported by CGI artist Alessandra Vuillermin. The collaboration includes 1,000 NFTs, authenticated by the Polygon blockchain, each of which has been incorporated into the brand’s handcrafted products where the physical counterparts will be made to order upon purchase of the corresponding product NFT for its real heritage value. Customers will also receive a free custom avatar that can be used in the Decentraland metaverse.

Casadei Launches 10th Anniversary NFTs During Milan Fashion Week
Nayom1 project. by Casadei and Another1

Photo credit: Courtesy of Casadei

Casadei Launches 10th Anniversary NFTs During Milan Fashion Week
Blade 2049 pump

Photo credit: Courtesy of Casadei




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