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Liverpool striker and Love Island star fans of clothing brand Blackburn




CAPO owners Dan Wilkinson and his son Leo (left) and Adam Morning and his son

CAPO owners Dan Wilkinson and his son Leo (left) and Adam Morning and his son

The owner of CAPO, the Blackburn-based menswear brand, couldn’t believe his eyes when he received a message from a Liverpool FC player last weekend.

Dan Wilkins, 29, was at a family meal on Sunday when Brazil international striker Roberto Firmino messaged his clothing account on Instagram saying, “How can I order from you, I love your brand. “

Dan, who launched the fashion brand with his Company Adam Morning, a partner about five years ago, sent the player order the next day and has since received thank you messages and another compliment from Firmino.

Messages between Roberto Firmino and CAPO

Describing the moment I was nabbed, Dan said: When I first got the message I thought it must be a fake account but then opened it and saw it was verified and realized it was real.

Were not massive, were a small brand that was slowly growing, so we’re not paying for people to post on Instagram.

These people get paid fortunes for posting, so when they choose to order from us and post because they really like our stuff, it’s really rewarding.

Firmino’s CAPO purchases

The clothing brand has also received three orders from this year’s Love Island finalist Luca Bish, who is in a relationship with equestrian Gemma Owen, daughter of footballer Michael Owen.

CAPO also supplied the match day kit for Clitheroe FC and is expected to reach the one million mark in sales by the end of October.

Clitheroe FC in CAPO match kit

The business took off when Dans’ father, Lenny Wilkins, gave his son 250 to start the brand in 2017, which helped the couple pay for the first order of hats.

Dan sadly lost his father to cancer in 2018, so he is passionate about continuing to grow the business to prove his father right and make him proud.

Speaking on whether he ever imagined his business accomplishing so much, Dan said: You always have it where you say oh I want to build a million pound business but that’s always so far.

We started with hats, then we pulled out some tracksuits, then we snowballed.

It wasn’t until last year that we thought we were onto something now because the first two years are a little demoralizing, but this past year I realized how onto something we were.

Dan with his mother and grandmother outside the CAPO unit in Blackburn

Dan is a father as well as a full-time sales agent for Blackburn with Darwen Council, but with the help of business partner Adam, who looks after the brand full-time, as well as the support of their two families, the couple have worked tirelessly to make the business thrive.

They have managed to see their sales rise from 40,000 in 2020 to half a million in 2021 and are now expected to hit the £1million mark by the end of next month.

CAPO started out selling hats, but now offers a variety of men’s sportswear and “focuses on providing high-quality clothing at an affordable price to make it as accessible as possible.”




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