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Azazie Wedding Dress Styles for 2023: See the Most Popular


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Founded in 2014 by Charles Zhong, the online retailer Azazie introduced bespoke tailoring (in sizes 0-30) to its affordable bridal space a year later. Taking a sustainable approach to wedding dress design, dresses are made to order and usually decided after the “try at homeis used. The program invites brides, bridesmaids, or anyone in the bridal party to select three different looks to ship to their homes anywhere in the United States. in the app The “try it on” feature, meanwhile, allows shoppers to adjust the skin tone and body type of the model they’re viewing on the product page, so they can better imagine how it will look on them. .

It’s technology like this that has helped the wedding retailer gain momentum, according to chief marketing officer Ranu Coleman. “We follow Fashion Week and bridal trends very closely to stay ahead of trends. We also study customer behavior on our website and app for key terms that gain momentum. scale,” she told POPSUGAR. “Additionally, we survey our customers before launching new styles and everything we do is driven by data and trends.”

Coleman revealed that for 2023, the research led the team to invest heavily in 3D embellishments, florals and interesting surface textures, all of which you’ll see reflected in today’s best-selling dresses. Coleman says the company typically notices an increase in sales and traffic immediately after Christmas, as the holidays are a popular time to get engaged.

While wedding dresses are so appealing because they can be ordered from the couch and most of them cost well under $1,000, bridesmaid offerings are also desirable, with Serena Williams memorably displaying the Kaleigh silhouette in candy pink for friend Hayley Schinault’s special day in 2019.

Ahead, check out Azazie’s best-selling wedding dress, as well as her most popular dresses of the year.




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