Fashion

Balenciaga Resort 2021 Collection – Vogue

Is it too early to say that online fashion weeks have been a failure on the merits and importance? Balenciaga is in the enviable position to show women and men together in September. If someone can offer the mixed reality experience of future fashions that we all talked about during this crisis, but that we have not yet seen, its Demna Gvasalia, who has innovated around immersive fashion shows for a few years now. The last one was unforgettable, with the first two rows of seats in the underwater ampitheater and scenes of climatic apocalypse on the screens above. All eyes will be on him in October.

In the meantime, the Balenciaga team has found an intelligent and sober way to present the brand’s pre-spring collection, playing on the lack of IRL meetings by including in these photos all the line sheet information that a buyer of electronic commerce could glean in a showroom, virtual or other, is found in the composition of the materials of the clothes and accessories and the identifiers of the products.

Gvasalia quickly admits that the Balenciagas pre-collections are not really new. The off seasons are opportunities to elaborate on what he calls the archetypes of houses, pieces like oversized car coats and parkas; the Vareuse swing dress; denim with logo; tracksuits, hoodies and t-shirts, of course; and the funny names of pantachos. This time, the style was entirely done on screen. It was an experiment to show that you don’t always need the new one, says Gvasalia. Fashion has become a race, chasing novelty, and growing. And here we have done the opposite. We looked at what we have and asked what we could do with it to make it different for the customer. Sharp observers can notice what the designer calls the humor of the collections and glean the feeling that it is about making things easier and relaxing a little. There are house slipper-style mules and sandals worn with matching socks.

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